
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
by Tuten, Tracy L.Rent Textbook
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Summary
Table of Contents
Acknowledgments | p. ix |
Advertising Online: Engaging Consumers with Web 2.0 | p. 1 |
Socialcentricity and the Emergence of Social-Media Marketing | p. 19 |
Friendvertising: Advertising and Brand Building with Social Networks | p. 33 |
Advertising in the Imagination: Social Virtual Networks and the "Vlobalization" of Brands | p. 55 |
From Moments to Minutes: Advertising with Social Play | p. 75 |
Influence the Influencers: Building Brands with Social News Media | p. 89 |
Citizen Advertising: Consumer-Told Brand Folklore | p. 101 |
In My Opinion: The Social Influence of Consumer Product Reviews | p. 115 |
Social Fiction: Branding with Alternate Reality Games | p. 127 |
Ads in Play: Immersing Brands in and around Social Games | p. 141 |
Social Media Impact: Balancing Metrics and Insight for Advertising Success | p. 159 |
Epilogue | p. 175 |
Glossary | p. 177 |
Notes | p. 187 |
Index | p. 199 |
Table of Contents provided by Ingram. All Rights Reserved. |
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