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Table of Contents
|Advertising Online: Engaging Consumers with Web 2.0
|Socialcentricity and the Emergence of Social-Media Marketing
|Friendvertising: Advertising and Brand Building with Social Networks
|Advertising in the Imagination: Social Virtual Networks and the "Vlobalization" of Brands
|From Moments to Minutes: Advertising with Social Play
|Influence the Influencers: Building Brands with Social News Media
|Citizen Advertising: Consumer-Told Brand Folklore
|In My Opinion: The Social Influence of Consumer Product Reviews
|Social Fiction: Branding with Alternate Reality Games
|Ads in Play: Immersing Brands in and around Social Games
|Social Media Impact: Balancing Metrics and Insight for Advertising Success
|Table of Contents provided by Ingram. All Rights Reserved.
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