Advertising 2. 0 : Social Media Marketing in a Web 2. 0 Worldby Tuten, Tracy L.
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Table of Contents
|Advertising Online: Engaging Consumers with Web 2.0||p. 1|
|Socialcentricity and the Emergence of Social-Media Marketing||p. 19|
|Friendvertising: Advertising and Brand Building with Social Networks||p. 33|
|Advertising in the Imagination: Social Virtual Networks and the "Vlobalization" of Brands||p. 55|
|From Moments to Minutes: Advertising with Social Play||p. 75|
|Influence the Influencers: Building Brands with Social News Media||p. 89|
|Citizen Advertising: Consumer-Told Brand Folklore||p. 101|
|In My Opinion: The Social Influence of Consumer Product Reviews||p. 115|
|Social Fiction: Branding with Alternate Reality Games||p. 127|
|Ads in Play: Immersing Brands in and around Social Games||p. 141|
|Social Media Impact: Balancing Metrics and Insight for Advertising Success||p. 159|
|Table of Contents provided by Ingram. All Rights Reserved.|
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