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List of Boxes, Tables, and Figures |
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7 | (1) |
Acknowledgments and definitions |
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8 | (3) |
INTRODUCTION |
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11 | (4) |
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1 WHY DO BUSINESS WITH AFRICA? |
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15 | (15) |
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Ten Major Reasons Why Americans Should Do Business With Africa |
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15 | (13) |
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28 | (1) |
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US-Africa Trade at a Glance |
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29 | (1) |
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2 CULTURE AND BUSINESS IN AFRICA |
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30 | (7) |
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Culture Includes Patterns of Behavior, Values, and Attitudes |
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31 | (1) |
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African Cultures are Diverse and Complex |
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32 | (1) |
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African Culture Influences Business Behavior |
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32 | (2) |
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Differences Among National Cultures Follow Five Dimensions |
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34 | (3) |
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3 AFRICAN CULTURAL DIMENSIONS |
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37 | (18) |
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Africa has High Social Inequality and Considerable Dependence of Subordinates on Bosses |
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38 | (2) |
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Titles, Formality, and Prestige are Taken Very Seriously in African Cultures |
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40 | (1) |
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Personal Relationships and Connections are Key to Successful Business in Africa |
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41 | (1) |
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African Societies Tend to be Collectivist |
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42 | (2) |
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African Societies are Male-dominated |
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44 | (2) |
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In Dealing with Uncertainty, Africans Emphasize Harmony More than Conflict |
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46 | (2) |
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Africans have a More Relaxed Attitude Toward Time than Americans |
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48 | (2) |
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Tradition and Honor are Highly Regarded |
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50 | (1) |
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Bribery and Corruption are on the Rise |
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51 | (1) |
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Rules and Regulations are not Always Obeyed |
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52 | (1) |
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Other Cultural Manifestations |
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53 | (1) |
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Summary of the Most Common Cultural Characteristics |
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54 | (1) |
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4 MANAGING CULTURAL DIFFERENCES IN AFRICAN BUSINESS |
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55 | (18) |
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Leading, Communicating, and Implementing |
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56 | (2) |
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Showing Respect for Formality, Hierarchy, Titles, and Age |
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58 | (2) |
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Establishing Personal Relationships and Connections |
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60 | (1) |
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Managing Masculinity and Femininity |
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60 | (1) |
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Dealing with Tradition and Honor |
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61 | (1) |
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Adapting to "African time" and the African Concept of Time |
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61 | (2) |
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Surviving the Corruption Dilemma |
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63 | (2) |
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Dealing with Indiscipline at the Business and Societal Levels |
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65 | (1) |
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Enhancing Work Ethic and Improving Worker Productivity |
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65 | (2) |
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67 | (1) |
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The 3 Ps of African Business: Pensiveness, Patience, and Perseverance |
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68 | (1) |
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Improving Intercultural Communication |
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68 | (5) |
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73 | (9) |
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73 | (1) |
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Africa is a Very Diverse Continent |
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74 | (2) |
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Anglophone, Francophone, and Lusophone African Cultures Differ |
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76 | (2) |
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Religion and Business in Africa |
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78 | (4) |
CONCLUSION |
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82 | |
Notes |
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84 | (4) |
Appendix |
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88 | (17) |
Index |
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105 | |