Applied Research Methods for Mass Communicators

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Format: Paperback
Pub. Date: 2006-07-15
Publisher(s): Marquette Books
List Price: $49.95

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Author Biography

Joey Reagan (Ph.D. Mass Media, Michigan State University) is a professor in the Edward R. Murrow School of Communication at Washington State University in Pullman, WA, where he teaches communication technologies and research methods. He is author or coauthor of more than 60 publications, papers and reports that have appeared in scholarly communication journals and media industry publications. For the past 25 years he also has been a consultant for media, health and governmental organizations. His latest book is Communication Research Primer: Measuring and Evaluating Organizational Communication, which was published by the International Association of Business Communicators.

Table of Contents

PREFACE, 7(64)
1. WHY LEARN ABOUT RESEARCH?
11(8)
2. A BRIEF HISTORY OF COMMUNICATION RESEARCH,
19(6)
3. THE RESEARCH PROCESS,
25(6)
4. DEFINING THE PROBLEM AND FINDING EXISTING INFORMATION,
31(6)
5. AN INTRODUCTION TO VARIABLES AND VARIANCE,
37(4)
6. RESEARCH QUESTIONS AND HYPOTHESES,
41(6)
7. VARIABLES AND MEASURES,
47(10)
8. VALIDITY AND RELIABILITY,
57(8)
9. RELATIONS AND CAUSE & EFFECT,
65(6)
10. QUALITATIVE DESIGNS, 71(12)
11. QUANTITATIVE DESIGN: EXPERIMENTS, 83(8)
12. QUANTITATIVE DESIGN: SURVEYS, 91(6)
13. DATA-GATHERING TECHNIQUES, 97(12)
14. QUESTIONNAIRES, 109(10)
15. INDEXES AND SCALES, 119(10)
16. CODING DATA AND CODEBOOKS, 129(6)
17. TILL' NORMAL CURVE, 135(6)
18. WHY USE A SAMPLE? 141(6)
19. HOW TO SAMPLE, 147(10)
20. SAMPLING ERROR AND SAMPLE SIZE, 157(8)
21. RESEARCH ADMINISTRATION, 165(8)
22. DEALING WITH DATA, 173(8)
23. BASIC ANALYSIS, 181(14)
24. SIGNIFICANCE TESTS AND EXPLAINED VARIANCE, 195(10)
25. A BRIEF LOOK AT MULTIVARIATE ANALYSIS, 205(6)
26. ESSENTIAL QUALITIES OF RESEARCH REPORTS, 211(8)
27. EXAMPLES OF RESEARCH APPLICATIONS, 219(10)
28. RESEARCH ETHICS, 229(6)
29. GETTING HELP FROM CONSULTANTS & OTHER SOURCES, 235(6)
SELECTED BIBLIOGRAPHY, 241(2)
GLOSSARY, 243(12)
INDEX, 255

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