
Applied Research Methods for Mass Communicators
by Reagan, JoeyRent Textbook
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
Author Biography
Table of Contents
PREFACE, | 7 | (64) | |||
|
11 | (8) | |||
|
19 | (6) | |||
|
25 | (6) | |||
|
31 | (6) | |||
|
37 | (4) | |||
|
41 | (6) | |||
|
47 | (10) | |||
|
57 | (8) | |||
|
65 | (6) | |||
10. QUALITATIVE DESIGNS, | 71 | (12) | |||
11. QUANTITATIVE DESIGN: EXPERIMENTS, | 83 | (8) | |||
12. QUANTITATIVE DESIGN: SURVEYS, | 91 | (6) | |||
13. DATA-GATHERING TECHNIQUES, | 97 | (12) | |||
14. QUESTIONNAIRES, | 109 | (10) | |||
15. INDEXES AND SCALES, | 119 | (10) | |||
16. CODING DATA AND CODEBOOKS, | 129 | (6) | |||
17. TILL' NORMAL CURVE, | 135 | (6) | |||
18. WHY USE A SAMPLE? | 141 | (6) | |||
19. HOW TO SAMPLE, | 147 | (10) | |||
20. SAMPLING ERROR AND SAMPLE SIZE, | 157 | (8) | |||
21. RESEARCH ADMINISTRATION, | 165 | (8) | |||
22. DEALING WITH DATA, | 173 | (8) | |||
23. BASIC ANALYSIS, | 181 | (14) | |||
24. SIGNIFICANCE TESTS AND EXPLAINED VARIANCE, | 195 | (10) | |||
25. A BRIEF LOOK AT MULTIVARIATE ANALYSIS, | 205 | (6) | |||
26. ESSENTIAL QUALITIES OF RESEARCH REPORTS, | 211 | (8) | |||
27. EXAMPLES OF RESEARCH APPLICATIONS, | 219 | (10) | |||
28. RESEARCH ETHICS, | 229 | (6) | |||
29. GETTING HELP FROM CONSULTANTS & OTHER SOURCES, | 235 | (6) | |||
SELECTED BIBLIOGRAPHY, | 241 | (2) | |||
GLOSSARY, | 243 | (12) | |||
INDEX, | 255 |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.