
Applied Research Methods for Mass Communicators
by Reagan, JoeyBuy Used
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Author Biography
Table of Contents
PREFACE, | 7 | (64) | |||
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11 | (8) | |||
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19 | (6) | |||
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25 | (6) | |||
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31 | (6) | |||
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37 | (4) | |||
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41 | (6) | |||
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47 | (10) | |||
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57 | (8) | |||
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65 | (6) | |||
10. QUALITATIVE DESIGNS, | 71 | (12) | |||
11. QUANTITATIVE DESIGN: EXPERIMENTS, | 83 | (8) | |||
12. QUANTITATIVE DESIGN: SURVEYS, | 91 | (6) | |||
13. DATA-GATHERING TECHNIQUES, | 97 | (12) | |||
14. QUESTIONNAIRES, | 109 | (10) | |||
15. INDEXES AND SCALES, | 119 | (10) | |||
16. CODING DATA AND CODEBOOKS, | 129 | (6) | |||
17. TILL' NORMAL CURVE, | 135 | (6) | |||
18. WHY USE A SAMPLE? | 141 | (6) | |||
19. HOW TO SAMPLE, | 147 | (10) | |||
20. SAMPLING ERROR AND SAMPLE SIZE, | 157 | (8) | |||
21. RESEARCH ADMINISTRATION, | 165 | (8) | |||
22. DEALING WITH DATA, | 173 | (8) | |||
23. BASIC ANALYSIS, | 181 | (14) | |||
24. SIGNIFICANCE TESTS AND EXPLAINED VARIANCE, | 195 | (10) | |||
25. A BRIEF LOOK AT MULTIVARIATE ANALYSIS, | 205 | (6) | |||
26. ESSENTIAL QUALITIES OF RESEARCH REPORTS, | 211 | (8) | |||
27. EXAMPLES OF RESEARCH APPLICATIONS, | 219 | (10) | |||
28. RESEARCH ETHICS, | 229 | (6) | |||
29. GETTING HELP FROM CONSULTANTS & OTHER SOURCES, | 235 | (6) | |||
SELECTED BIBLIOGRAPHY, | 241 | (2) | |||
GLOSSARY, | 243 | (12) | |||
INDEX, | 255 |
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