Preface |
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vii | |
Intended Audience |
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vii | |
Background of This Text |
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viii | |
Textbook Organization |
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ix | |
Features |
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x | |
New to This Edition |
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x | |
E.Resource |
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xi | |
About the Author |
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xi | |
Acknowledgments |
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xii | |
Questions and Feedback |
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xiii | |
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Part One Design & Layout Basics |
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1 | (200) |
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Before You Begin to Design |
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2 | (19) |
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Decide What You Want to Say |
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3 | (1) |
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Decide Who Your Audience Is |
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4 | (2) |
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6 | (2) |
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Hints for Effective Copywriting |
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8 | (4) |
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Quick Guide to Design Principles |
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12 | (2) |
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An Overview of the Design Process |
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14 | (5) |
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19 | (1) |
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20 | (1) |
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21 | (20) |
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23 | (2) |
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Decide What is Most Important |
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25 | (2) |
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27 | (3) |
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30 | (5) |
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35 | (1) |
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35 | (1) |
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Advanced Page Analysis: Emphasis |
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36 | (2) |
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38 | (1) |
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38 | (1) |
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39 | (2) |
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41 | (21) |
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42 | (2) |
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44 | (10) |
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Advanced Page Analysis: Contrast |
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54 | (2) |
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56 | (1) |
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56 | (3) |
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59 | (3) |
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62 | (25) |
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64 | (1) |
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Symmetrical Versus Asymmetrical Balance |
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65 | (1) |
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66 | (1) |
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67 | (14) |
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Advanced Page Analysis: Balance |
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81 | (3) |
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84 | (1) |
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84 | (1) |
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85 | (2) |
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87 | (34) |
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Use Alignment to Improve Your Designs |
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90 | (11) |
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101 | (3) |
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104 | (2) |
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106 | (10) |
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Advanced Page Analysis: Alignment |
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116 | (2) |
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118 | (1) |
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118 | (1) |
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119 | (2) |
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121 | (25) |
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124 | (4) |
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128 | (11) |
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139 | (3) |
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Advanced Page Analysis: Repetition |
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142 | (2) |
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144 | (1) |
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144 | (1) |
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145 | (1) |
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146 | (18) |
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146 | (1) |
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147 | (5) |
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152 | (2) |
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154 | (6) |
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Advanced Page Analysis: Flow |
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160 | (2) |
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162 | (1) |
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162 | (1) |
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163 | (1) |
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164 | (25) |
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164 | (3) |
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167 | (8) |
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175 | (3) |
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178 | (2) |
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180 | (4) |
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184 | (1) |
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Visual Rules of Image Use |
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184 | (2) |
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186 | (1) |
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186 | (1) |
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186 | (3) |
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189 | (12) |
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Getting Started With Color |
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189 | (1) |
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The Secret Messages of Color |
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190 | (2) |
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192 | (2) |
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194 | (2) |
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196 | (1) |
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197 | (1) |
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198 | (1) |
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198 | (3) |
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Part Two Typography Basics |
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201 | (52) |
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Overview of Technical Terms |
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202 | (27) |
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203 | (1) |
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204 | (1) |
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204 | (1) |
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Type Styles and Type Families |
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204 | (4) |
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208 | (1) |
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208 | (2) |
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Letterspacing, Leading, and Word Spacing |
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210 | (2) |
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212 | (2) |
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214 | (1) |
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214 | (10) |
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224 | (2) |
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226 | (1) |
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226 | (2) |
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228 | (1) |
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229 | (24) |
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232 | (6) |
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238 | (1) |
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Keep Your Typeface Choices Simple |
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238 | (3) |
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241 | (1) |
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Type Combinations That Work |
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242 | (4) |
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246 | (3) |
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249 | (1) |
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250 | (1) |
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251 | (2) |
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Part Three Projects & Resources |
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253 | (45) |
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254 | (34) |
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255 | (5) |
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260 | (3) |
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263 | (5) |
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268 | (3) |
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271 | (2) |
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273 | (4) |
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277 | (1) |
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278 | (2) |
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280 | (2) |
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282 | (1) |
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282 | (6) |
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288 | (10) |
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288 | (1) |
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Typical Design Tools and Technology |
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289 | (2) |
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Desktop Publishing Software |
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291 | (3) |
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Clip Art and Type Sources |
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294 | (1) |
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Useful Books and Magazines |
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295 | (3) |
Glossary |
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298 | (4) |
Index |
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302 | |