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This newly expanded edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry.
Step-by-step instructions detail how to design promotional materials; book performances, network and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress.
The new extensive companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual "how-to," helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.
The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians, and has been used in courses at scores of conservatories and universities. This expanded second edition provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in music.
Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.
Packed with new tips and resources, Beyond Talent now covers everything from social networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated, assessing one's strengths and weaknesses, and managing time, money, and stress. Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.
Author Biography
Angela Myles Beeching is director of the Career Services Center at New England Conservatory of Music, where she is also a member of the faculty. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching holds a doctorate in cello performance from SUNY Stony Brook. Her articles on music and careers have appeared in Classical Singer, Inside Arts, and Chamber Music magazines. Ms. Beeching has been a guest speaker at conferences for the National Association of Schools of Music, Chamber Music America, the Association of Performing Arts Presenters, and the National Conference on Keyboard Pedagogy.
Mapping Success | p. 1 |
Today's Musicians Profiled: Success Redefined | p. 2 |
What Does It Take? Part 1 | p. 4 |
The Big Picture | p. 6 |
What Does It Take? Part 2 | p. 8 |
Ten Success Principles | p. 9 |
The Entrepreneurial You | p. 13 |
Project-Based Career Advancement | p. 16 |
Self-Assessment: Where Are You Now? | p. 17 |
Achieving Goals: Getting from Point A to Point B | p. 18 |
Cultivating Your Support Network: Making Connections, Building Community | p. 21 |
What Is Networking? | p. 21 |
Check your Attitude and Intent | p. 22 |
Mapping Your Network | p. 24 |
Mailing Lists | p. 26 |
Performance Invitations | p. 28 |
Elevator Speech | p. 33 |
Good Phone | p. 35 |
Backstage Dos and Don'ts | p. 36 |
How to Work a Room | p. 38 |
Hosting a Brainstorming Party | p. 40 |
Bonus Section: Interpersonal Skills for Ensembles | p. 41 |
Developing Your Image: Creating Promotional Materials that Work | p. 45 |
Who Are You? | p. 45 |
Why Promote Yourself? | p. 45 |
Brand YOU | p. 46 |
What's Your Type? | p. 47 |
Bio Basics | p. 49 |
Photos | p. 67 |
Promo Kits | p. 74 |
Expanding Your Impact: Making Recordings | p. 85 |
Why Record? | p. 86 |
The Recording Industry and You | p. 87 |
The Entrepreneurial Solution | p. 90 |
Legally Yours: Copyright Issues | p. 91 |
Licensing Issues | p. 92 |
What to Record | p. 95 |
How and Where to Record | p. 98 |
Artwork and Graphics | p. 102 |
How Much? Financing Your Recording | p. 105 |
Sales: How to Turn a Profit | p. 111 |
Selling Your Music Online | p. 112 |
Promoting Your Recording | p. 116 |
Getting Reviewed | p. 120 |
Building Your Online Community: Social Networking, the Web, and You | p. 123 |
Social Media and You | p. 124 |
Website Overview | p. 128 |
Site Analysis | p. 129 |
Website Building Basics | p. 130 |
Cultivating Your Fan Base | p. 133 |
Newsletters | p. 133 |
Website Design Tips | p. 134 |
What's on the Menu | p. 135 |
Interlude: Five Fundamental Questions | p. 141 |
Why Are You in Music? | p. 141 |
How Do You Define Success? | p. 142 |
Is Your Thinking Getting in Your Way? | p. 144 |
What Kind of Partnerships Are You Creating? | p. 145 |
How Meaningful Is Your Work? | p. 147 |
Plus: 21 Questions for Young Performers | p. 149 |
Booking Concerts: Artist Management and Self-Management | p. 152 |
The Big Question | p. 152 |
Myths about Artist Management | p. 153 |
How Artist Management Works | p. 155 |
How Not to Get Artist Management | p. 157 |
The Truth about Competitions | p. 158 |
Self-Management: Your Best Bet | p. 159 |
Alternatives to Traditional Management | p. 160 |
Where to Perform | p. 161 |
Effective Programming | p. 164 |
Booking Your Own Concerts | p. 165 |
Negotiating Fees | p. 169 |
Confirmations/Contracts | p. 171 |
Booking a Regional Tour | p. 172 |
Telling Your Story: Attracting Media Attention and Building Audiences | p. 177 |
What Is Newsworthy? | p. 177 |
Attracting an Audience | p. 179 |
Do You Need a Publicist? | p. 182 |
Types of Media Coverage | p. 183 |
Press Releases | p. 185 |
Compiling Your Media List | p. 191 |
Tips on Being Interviewed | p. 197 |
Timeline for Publicizing Your Next Concert | p. 199 |
How to Grow a Career | p. 200 |
Connecting with Audiences: Reaching Out and Reaching In | p. 202 |
What Is Residency Work? | p. 202 |
What Is a Teaching Artist? | p. 203 |
What's in It for You? | p. 203 |
Why Bother? | p. 205 |
What Does Residency Work Encompass? | p. 206 |
Talking to Audiences | p. 208 |
Finding the Right Entry Point | p. 210 |
Structuring Programs | p. 211 |
Designing Programs for Adults, Seniors, and K-12 Audiences | p. 213 |
Getting Hired | p. 217 |
Marketing Your Programs | p. 219 |
Quality Control: Evaluating Programs | p. 220 |
Performing at Your Best | p. 224 |
What Is Peak Performance? | p. 224 |
What Is Stage Presence? | p. 226 |
Managing Performance Anxiety | p. 232 |
Treatment Starts with Self-Assessment | p. 235 |
Interventions and Treatment Methods | p. 237 |
Goal Setting | p. 244 |
Performance Health | p. 246 |
Freelancing for Success | p. 253 |
To Specialize or Not? | p. 254 |
Networking for Referrals | p. 255 |
Researching to Get Work | p. 256 |
Marketing for Freelancers | p. 258 |
Musician Unions: Strength in Numbers | p. 261 |
Negotiating Fees | p. 267 |
Contracts | p. 270 |
Balancing Life: Managing Time and Money | p. 274 |
Time Management | p. 274 |
Managing Projects | p. 280 |
Effective Practice | p. 282 |
Financial Management | p. 283 |
Taxes 101 | p. 287 |
Special Issues for Ensembles | p. 293 |
Funding for Music Projects | p. 295 |
Mapping Your Project | p. 296 |
Researching Grant Opportunities | p. 298 |
Grant Applications | p. 300 |
Fundraising 101 | p. 304 |
The Development Continuum | p. 307 |
Making the Ask | p. 310 |
Fundraising Letters | p. 314 |
Commissioning New Work | p. 316 |
Corporate Sponsorship | p. 318 |
Getting It Together: Your Career, Your Life | p. 321 |
Portfolio Careers | p. 321 |
Transferable Skills: What Musicians Have to Offer | p. 324 |
The Day Job Dilemma: Five Key Considerations | p. 325 |
Teaching Opportunities | p. 328 |
Arts Administration Opportunities and Music Industry Jobs | p. 336 |
Long-Distance Job Search | p. 344 |
Postlude: 5 Career Counseling Secrets Revealed | p. 346 |
Notes | p. 349 |
Index | p. 353 |
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