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Table of Contents
|Business Markets and Business Marketing|
|Introduction to Business Marketing|
|The Character of Business Marketing|
|The Purchasing Function|
|Organizational Buyer Behavior|
|Foundations for Creating Value|
|Weaving Marketing into the Fabric of the Firm|
|Business Marketing Programming|
|Developing and Managing Offerings|
|Business Marketing Channels|
|Creating Customer Dialogue|
|Communicating via Advertising, trade Shows, and PR|
|The One-To-One Media|
|Sales and Sales Management|
|Pricing & Negotiating for Value|
|Managing Programs and Customers|
|Evaluating Marketing Efforts|
|Customer Retention and Maximization Cases|
|Blue track Sourcing|
|Calox (A) (B)|
|Daynor Chemical Company|
|Fleury Equipment de Batiment|
|Li & Fung Limited|
|Little Tikes Commercial Play Systems|
|Materials Engineering and testing Laboratories|
|Outdoor Sporting Products|
|Pfizer Animal Health Products (A) (B)|
|Strategic Marketing Insights|
|Three Rivers Optical|
|Whole Tree Energy|
|Table of Contents provided by Publisher. All Rights Reserved.|
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