
Business Marketing : Connecting Strategy, Relationships, and Learning
by Dwyer, F. Robert; Tanner, JohnBuy Used
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Summary
Table of Contents
Business Markets and Business Marketing | |
Introduction to Business Marketing | |
The Character of Business Marketing | |
The Purchasing Function | |
Organizational Buyer Behavior | |
Foundations for Creating Value | |
Market Opportunities | |
Marketing Strategy | |
Weaving Marketing into the Fabric of the Firm | |
Business Marketing Programming | |
Developing and Managing Offerings | |
Business Marketing Channels | |
Creating Customer Dialogue | |
Communicating via Advertising, trade Shows, and PR | |
The One-To-One Media | |
Sales and Sales Management | |
Pricing & Negotiating for Value | |
Managing Programs and Customers | |
Evaluating Marketing Efforts | |
Customer Retention and Maximization Cases | |
Blue track Sourcing | |
Calox (A) (B) | |
Daynor Chemical Company | |
ExhibitsPlus | |
Fleury Equipment de Batiment | |
JC Decaux | |
Jewelmart.com | |
Lafarge-Aget | |
Li & Fung Limited | |
Little Tikes Commercial Play Systems | |
Materials Engineering and testing Laboratories | |
Outdoor Sporting Products | |
Pfizer Animal Health Products (A) (B) | |
Planktos Inc. | |
Strategic Marketing Insights | |
SPC Products | |
Three Rivers Optical | |
Whole Tree Energy | |
Table of Contents provided by Publisher. All Rights Reserved. |
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