Change by Design

Format: Hardcover
Pub. Date: 2010-04-28
Publisher(s): HarperCollins Publications
List Price: $29.99

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Customer Reviews

Loved It  August 6, 2011
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If you like conceptual books, this one will make you stop and think. This textbook provides insights into IDEO's methods (observation, prototypes, experiments, brainstorming), and this in itself is pretty interesting. I'm happy with the transaction. Also I love the textbook, so everything was perfect for me! Thanks to ecampus

Change by Design: 5 out of 5 stars based on 1 user reviews.


The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

Tim Brown has written the definitive book on design thinking. Browns with, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mind-set, and method required for designing everything, from a product to an experience to a strategy, in entirely different ways.

Table of Contents

Introduction: The Power Of Design Thinkingp. 1
What Is Design Thinking?
Getting Under Your Skin, or How Design Thinking Is about More Than Stylep. 13
Converting Need into Demand, or Putting People Firstp. 39
A Mental Matrix, or ôThese People Have No Process!öp. 63
Building To Think or The Power of Prototypingp. 87
Returning To the Surface, or The Design of Experiencesp. 109
Spreading The Message or The Importance of Storytellingp. 129
Where Do We Go from Here?
Design Thinking Meets the Corporation, or Teaching To Fishp. 155
The New Social Contract or WeÆre All in This Togetherp. 177
Design Activism, or Inspiring Solutions With global Potentialp. 203
Designing Tomorrow-Todayp. 227
Acknowledgmentsp. 243
Ideo Project Case Studiesp. 247
Indexp. 253
Table of Contents provided by Ingram. All Rights Reserved.

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