The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Derek Yates is course leader for FDA Graphic Design/Illustration at Camberwell College of Arts, UK.
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
Introduction
Chapter 1 - Brand
Systems; In Conversation with Mason Wells, Bibliothéque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage
Chapter 2 - Experience
Motion Graphics; In conversation with Shane Walter, onedotzero; Communication Environments; In conversation with Designer and Director Kate Dawkins; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; User Experience
Chapter 3 - Conversation
Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing
Chapter 4 - Participation
Alternative Cultural Feeds; In Conversation with Adrian Ho; User Generation; In Conversation with Haah De-De; Participatory Advertising; Open Source
Chapter 5 - Navigation
Data Overload; Curation; In Conversation with Will Hudson, It’s Nice That; Visualizing Data; In Conversation with Max Gadney; Information is Beautiful; In Conversation with Stef Posavek
Chapter 6 - Advocacy
Activism; In Conversation with Lucienne Roberts, Graphic Design+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter
Chapter 7 - Critique
Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Content; In Conversation with Lindsay Liu
Bibliography
Further Reading
Index
Other versions by this Author