We're Sorry
Not Available
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Customer Reviews
Summary
Table of Contents
Contents
Preface
SECTION 1: Research Basics
Chapter 1 Introduction to Communication Research
Chapter 2 The Research Process: Getting Started
Chapter 3 Research Ethics
SECTION 2: Quantitative Communication Research
Chapter 4 Introduction to Quantitative Research
Chapter 5 Measurement
Chapter 6 Populations, Samples, and Sample Size
Chapter 7 Quantitative Research Designs
Chapter 8 Surveys and Questionnaires
Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
Chapter 10 Testing for Differences
Chapter 11 Testing for Relationships
Chapter 12 Quantitative Analysis of Text
Chapter 13 Reading and Writing the Quantitative Research Report
SECTION 3: Qualitative Communication Research
Chapter 14 Introduction to Qualitative Research
Chapter 15 Designing Qualitative Research
Chapter 16 Qualitative Methods of Data Collection
Chapter 17 Analyzing Qualitative Data
Chapter 18 Reading and Writing the Qualitative Research Report
Glossary
References
Author Index
Subject Index
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.