The Complete Guide to Garden Center Management,9781883052317

The Complete Guide to Garden Center Management

by Unknown
ISBN13: 9781883052317
ISBN10: 1883052319
Format: Trade Paper
Pub. Date: 2002-04-01
Publisher(s): Chicago Review Press
List Price: $59.95

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Summary

Helping people compete with the many retail outlets and superstores that now carry plants and gardening supplies, this guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are Web sites, creating flow, signage, fixtures, purchasing decisions, and employee management.

Author Biography

John Stanley is a retail consultant and the author of The Nursery and Garden Centre Manual and Just About Everything a Retail Manager Needs to Know, and the creator of the CD-ROM Creative Displays for Profit.

Table of Contents

Acknowledgments vii
Introduction ix
Retailing Horticultural Products in the Third Millennium
1(14)
Location, Location, Location
15(12)
Work on Your Business Plan, Not in Your Business
27(14)
Get 100% of Customers to See 100% of Your Product
41(12)
Product Classification and Product Placement
53(12)
Furniture Requirements for Successful Retailing
65(14)
The Theater of Displays
79(10)
Financial Strategies
89(12)
Pricing Strategies to Increase Your Profits
101(12)
Managing Products
113(16)
Retailing Plants Successfully
129(10)
Signs: The Silent Communicators
139(20)
Managing Your Business
159(12)
Building a Team
171(16)
Making the Sale
187(20)
Increasing Sales
207(12)
Getting New Customers
219(18)
Getting Existing Customers Back More Often
237(22)
Shrinkage
259(8)
The Role of the Buyer
267(12)
Coffee Shops in Garden Centers
279(8)
Benchmarking: Its Role in Your Garden Center
287(8)
Electronic Commerce
295(30)
Index 325(10)
About John Stanley 335

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