Content Chemistry, 6th Edition: The Illustrated Handbook for Content Marketing (A Practical Guide to Digital Marketing Strategy, SEO, Social Media, Email Marketing, & Analytics),9781732046580

Content Chemistry, 6th Edition: The Illustrated Handbook for Content Marketing (A Practical Guide to Digital Marketing Strategy, SEO, Social Media, Email Marketing, & Analytics)

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Edition: 6th
ISBN13: 9781732046580
ISBN10: 1732046581
Format: Paperback
Pub. Date: 2022-10-01
Publisher(s): Orbit Media Studios, Inc
List Price: $29.95

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Summary

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

Author Biography

Andy Crestodina is the cofounder and CMO of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

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