Other versions by this Author
Much of the sales and marketing advice of yesterday does not apply today’s techsavvy, mobilefirst, social media addicted consumers. The Conversion Code, 1st edition, taught real estate agents to engage with their prospective customer’s first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. It quickly became one of the bestselling books on marketing and advertising real estate in a digital world—with over 50,000 copies sold. This new revised edition includes updates on crucial new topics like TikTok and Instagram, and Virtual Staging, to help todays agents generate thousands of leads from social media, and turn those into closed sales.
The Conversion Code Stop Chasing Leads and Start Attracting Clients
by Smith, ChrisEdition: 2nd
Format: Hardcover
Pub. Date: 2022-05-03
Publisher(s): Wiley
List Price: $28.00
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Summary
Author Biography
CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.
Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.
Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.
Table of Contents
Figures List
Preface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition
Introduction: How I created The Conversion Code
Disclaimer: How to Read The Conversion Code
Section One: How To Do Marketing That Attracts High-Quality Leads
Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)
Chapter 2: How To Use Your Website To Attract High-Quality Leads
Chapter 3: How To Build Landing Pages That Capture High-Quality Leads
Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)
Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines
Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads
Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads
Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads
Chapter 9: How To Get The Most Out Of Twitter
Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)
Chapter 11: It’s TikTok Time
Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)
Chapter 13: Audio Is Everywhere (how to take advantage of it)
Chapter 14: Influencer Marketing
Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting
Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert
Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate
Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?
Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible
Chapter 19: How To Convert Leads Using Text Messages
Chapter 20: How To Use Automated Email Campaigns To Convert Leads
Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads
Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages
Section Three: The Billion Dollar Sales Script
Chapter 23: Welcome to the Boiler Room
Chapter 24: The Pre-Call Stalk
Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead
Chapter 26: The Digging Deep Technique
Chapter 27: How to Quickly Get a Lead to Trust You
Chapter 28: Proactively Uncovering Objections
Chapter 29: How to Start Closing Using the Five Yeses
Chapter 30: The Perfect Sales Pitch
Chapter 31: Exactly What to Say When You Transition from Pitching to Closing
Chapter 32: How To Close
Chapter 33: How To Overcome Objections
Chapter 34: Preferred Additional Outcomes (what to do when you can’t close someone)
Chapter 35: What To Say After They Say Yes
Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads
Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)
Notes
About the Author
Index
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