Cornering the Market Independent Grocers and Innovation in American Small Business
by Spellman, Susan V.We're Sorry
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Summary
Drawing on storekeepers' diaries, business ledgers and documents, and the letters of merchants, wholesalers, traveling men, and consumers, Susan V. Spellman details the remarkable achievements of American small businessmen, and their major contributions to the making of "modern" enterprise in the United States. The development of mass production, distribution, and marketing, the growth of regional and national markets, and the introduction of new organizational and business methods fundamentally changed the structures of American capitalism. Within the walls of their stores, proprietors confronted these changes by crafting solutions centered on notions of efficiency, scale, and price control. Without abandoning local ties, they turned social concepts of community into commercial profitability. It was a powerful combination that businesses from chain stores to Walmart continue to exploit today.
Author Biography
Susan V. Spellman is Associate Professor of History at Miami University. Born and raised in Ohio, she spent several years working in the retail grocery trade as a cashier, produce clerk, stocker, and bagger before pursuing academics. Her work has been published in Enterprise & Society and the Journal of Popular Culture.
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