Dedication | |
Acknowledgments | |
Introduction | p. 11 |
Literature Review | p. 17 |
Cross-Cultural Content Analysis of Advertising | |
Other Relevant and Related Studies | |
Conceptual Analysis | p. 24 |
Communication and Culture | |
Advertising and Semiotics | |
I inguistie Codification of Advertising | |
Visual Codification of Advertising | |
Combined Verbal-Visual Codification | |
Methodology | p. 36 |
Research Questions | |
Sampling and Data Collection | |
Unit of Analysis and Category System | |
Categories for I inguistic Codification of Advertising | |
Categories for Visual Codification of Advertising | |
Categories for Combined Verbal-Visual Codification | |
Coding Procedures and Reliability Tests | |
Data Analysis and Statistical Test | |
Results | p. 46 |
Information Content in Advertising | |
Speech Acts in Advertising | |
Comparative Approach in Advertising | |
Iconic Stance of Human Characters in Advertising | |
Indevical Feature Transfer in Advertising | |
Iconic Image of Women in Advertising | |
Demographic Variables | |
Conclusion | p. 100 |
References | p. 108 |
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