Digital Color and Type

by
Format: Hardcover
Pub. Date: 2002-04-01
Publisher(s): Rotovision
List Price: $33.00

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Summary

Digital Type and Colour emphasizes the importance of mastering two fundamental principles of traditional typography -- type and colour -- in order to work effectively on screen.

The book opens with an examination of the basics of type and colour (with a large section of samples for quick reference). It then explores a more experimental approach to the use of colour and type, with the author detailing traditional typographic rules and investigating ways of breaking those rules to achieve new and innovative design. A wide variety of academic and professional case studies reveal the methods and rationale behind the work profiled. A useful reference book for all graphic designers, Digital Type and Colour provides a fresh set of possibilities for screen work.

Author Biography

Rob Carter teaches typography and graphic design at Virginia Commonwealth University in Richmond, Virginia, U.S.

Table of Contents

Introduction 7(3)
Fundamentals of type
10(8)
The anatomy of type
12(2)
Legibility
14(4)
Understanding color
18(12)
The color wheel
20(1)
Properties of color
21(4)
Seeing color
25(1)
Color transparency
26(1)
The color triangle
27(1)
The basic color schemes
28(2)
Color and type
30(10)
A matter of contrast
32(7)
Working with color and type on the desktop
39(1)
Color and type combinations
40(108)
Primary
42(6)
Secondary
48(6)
Tertiary
54(30)
Monochromatic
84(2)
Achromatic
86(62)
Using color and type
94(52)
Color conversion chart
146(2)
Obeying the rules
148(14)
Breaking the rules
162(36)
Typographical journey
198(38)
Typographical workshop
236(16)
Designer Profiles
252(34)
Designers' addresses 286(2)
Acknowledgements 288

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