The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

The textbook Dragonfly Effect starts with a poignant story about an Indian Grad Student at Stanford and the effort taken by his friends to locate bone marrow match to save him. The power of social media to transform society is a a great start to the book and more so since India is undergoing seismic shift with a whole generation expected to embrace the digital world; from an audience of about 60 million, India's digital audience is expect to grow to 200 million in the next ten years, I got this book also from ecampus rental textbooks and the condition of the book was very good.