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The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
by Aaker, Jennifer; Smith, Andy; Adler, Carlye; Heath, Chip; Ariely, Dan
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Summary
Author Biography
Andy Smith is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.
Table of Contents
Foreword by Chip Heath, author of Made to Stick and Switch | p. ix |
Preface | p. xi |
Introduction: Why Reading This Book Is Worth the Investment | p. xiii |
The Dragonfly Body: The System That Keeps It Airborne | p. 1 |
Focus: How to Hatch a Goal That Will Make an Impact | p. 19 |
Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World | p. 49 |
Engage: How to Make People Connect with Your Goal | p. 73 |
Take Action: How to Empower Others, Enable Them-and Cultivate a Movement | p. 107 |
Onward and Upward: You're Flying! Now What? | p. 143 |
Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality | p. 165 |
Notes | p. 173 |
The Dragonfly Ecosystem | p. 191 |
About the Author | p. 201 |
Index | p. 203 |
Table of Contents provided by Ingram. All Rights Reserved. |
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