Effortless Make It Easier to Do What Matters Most

From the New York Times bestselling author of Essentialism comes a book devoted to a simple principle: getting great results doesn't have to be so hard.

Do you ever feel like

• things are so much harder than they need to be?
• you know something is important, yet struggle to get it done?
• you’re running faster but not moving closer to your goals?
• you’re teetering right on the edge of burnout?

We’ve been conditioned to believe that if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard feels harder than ever. And the more depleted we get, the more effort it takes to make progress. As a result, we’re often working twice as hard only to achieve half as much.

There is a better way: Instead of pushing yourself harder, you can choose an easier path. Effortless offers a wealth of simple strategies for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.

Step 1: Get into the Effortless State.
Clear the mental clutter that makes it hard to focus.

Step 2: Take Effortless Action.
Simplify your processes to make the important work easier to do.

Step 3: Achieve Effortless Results.
Choose activities that deliver the most results from the least effort.

The effortless way isn’t the lazy way. It’s the smart way. These days, it may even be the only way.
Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Greg McKeown is a speaker, bestselling author, and host of the popular podcast, What’s Essential. His work has been covered by the New York Times, Fast Company, Fortune, Politico, and Inc., has been interviewed on NPR, NBC, Fox, and The Steve Harvey Show, and is among the most popular bloggers for LinkedIn. He is also a Young Global Leader for the World Economic Forum. McKeown’s New York Times bestselling book, Essentialism: The Disciplined Pursuit of Less, has sold more than a million copies worldwide. Originally from London, England, he now lives in California with his wife, Anna, and their four children.