ENTREPRENEURSHIP: The Art, Science, and Process for Success [Rental Edition],9781259912191

ENTREPRENEURSHIP: The Art, Science, and Process for Success [Rental Edition]

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Edition: 3rd
ISBN13: 9781259912191
ISBN10: 1259912191
Format: Paperback
Pub. Date: 2018-01-09
Publisher(s): McGraw-Hill Rental Program
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Table of Contents

Part 1: Laying the Groundwork for Small Business
Chapter 1: The Twenty-First Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation
Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis
Chapter 9: Legal Issues with a New Business
Part 4: Building the Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
Part 6: Mini Cases

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