The Essential Guide to Getting Your Book Published How to Write It, Sell It, and Market It . . . Successfully

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Format: Paperback
Pub. Date: 2010-11-04
Publisher(s): Workman Publishing Company
List Price: $19.95

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Customer Reviews

Thorough, informative, fun  May 7, 2011
Rating StarRating StarRating StarRating StarRating Star

The textbook is divided into three sections: Setting Up Shop, Taking Care of Business, and Getting the Word Out. It is written in a very accessible style and uses humor, at times, to emphasize important points. It is light and serious at the same time. I highly recommend it for the new and inexperienced author but also for the much-published author because they can find valuable insights in these pages.

The Essential Guide to Getting Your Book Published How to Write It, Sell It, and Market It . . . Successfully: 5 out of 5 stars based on 1 user reviews.


Thousands upon thousands of people want careers as writers. And then there are the millions of "average" citizens who have stories they want to tell and subjects they want to write about. Some are professionals (doctors and lawyers, educators and scientists, journalists and psychologists); others are dreamers, students, book club members-but all want to become one of the more than 100,000 authors whose books are published each year in the U.S. and Canada.

Written by experts with thirteen books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and, if necessary, self-publish. There’s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties.

Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors.

This is the first all-in-one book that tells them everything they need to know to not only publish a book... but to get people to buy it!

Author Biography

Arielle Eckstut is a writer, entrepreneur, and agent-at-large for the Levine Greenberg Literary Agency. David Henry Sterry is a book doctor and the author of eleven books, including most recently The Glorious World Cup. They are married and live in New Jersey.

Table of Contents

Introductionp. xv
Setting Up Shop
Writing The Right Ideap. 3
The Economics of Publishingp. 3
Judging Your Ideap. 6
Writers in Search of Ideasp. 18
What's Next?p. 19
A World Wide Wonderlandp. 20
The New Platformp. 21
Social Networking for Ludditesp. 24
The Four-Step e-Programp. 30
The Apple of Your Eyep. 60
The Perfect Packagep. 61
Selecting Your Dream Teamp. 61
Models for Successp. 62
Getting Titular: Titles and Subtitlesp. 64
Perfecting Your Pitchp. 66
The Facts About the Fiction Proposalp. 71
The Nonfiction Proposalp. 72
The Value of Good Readersp. 97
Picking Partners: "Help, I Need Somebody!"p. 99
Prepare Your Package for Liftoffp. 103
Locating, Luring and Landing the Right Agentp. 104
Do You Really Have to Have an Agent?p. 105
Locating an Agentp. 107
Luring the Agentp. 113
Landing the Big Kahunap. 123
John Hancocking: Signing an Agency Contractp. 127
What's Next?p. 129
Demystifying Submissionp. 130
Agent Relations: Snarling Snafus and Scary Silencesp. 130
Sending Your Brave Little Book Out into the Worldp. 137
The Agony and Ecstasy of "Interest"p. 139
Sending Your Book Directly to Publishersp. 146
Going Direct to Your Readersp. 153
And in Conclusion …p. 154
Rejection Sectionp. 155
Rejection Rulesp. 156
To Learn or Not to Learnp. 158
Taking Actionp. 164
Taking Care of Business
Let's Make A Deal!p. 167
The Selling of Your Bookp. 167
Sifting Wheat from Chaff: The Right Publisher for Youp. 170
Finding a Cowriter or Dumping the One You Havep. 176
Negotiating Nuggets for Agentless Authorsp. 177
Get It in Writing: The Deal Memop. 179
Contract Factsp. 181
An Askance Glance at Your Advancep. 181
The Reality of the Royaltyp. 185
Delivery: The First Step Toward Blissful Acceptancep. 190
Copyright or Copywrong?p. 194
The Many Faces of Subsidiary Rightsp. 194
Warranties and Indemnities: Publishers Covering Their Asse(t)sp. 198
Author Copies: "You Mean I Have to Buy My Own Books?"p. 199
Covering Your Coverp. 199
Options for Your Optionp. 200
The Rules of Accountingp. 201
Sign Here, Please …p. 201
Someone Has to Write the Thingp. 202
Write Away!p. 203
Getting Your Ducks in a Row so You Can Get Quackingp. 203
Getting Startedp. 216
More Readersp. 220
More on Outside Helpp. 224
Don't Let Running Out of Time Drive You Out of Your Mindp. 225
Postpartum Depressionp. 226
One Last Thing Before You Turn It Inp. 226
Working With Your Publisherp. 227
Editor 101p. 229
The Mother of All Meetings: The Launching of Your Bookp. 244
Preparing Your Book for Catalogingp. 249
The Six Month Meetingp. 262
The Sales Conferencep. 265
Making a Stink: When to Get Mad and When to Shut Upp. 267
Enjoying the Ridep. 268
Publish Thyselfp. 269
Why Do You Want to Publish Your Book on Your Own?p. 270
The Costs and Components of Self-Publishingp. 282
Self-Publishing Roulettep. 287
Publicity and Marketingp. 296
Selling Your Bookp. 298
Live, Learn and Prosperp. 306
Getting the Word Out
Prepub Publicity And Marketingp. 309
Putting Yourself in Expert Handsp. 310
Selling Yourself: An Overviewp. 319
To Tour or Not to Tourp. 346
Preparing for Your First Interviewp. 358
Building Buzzp. 362
Launching Your Book and Keeping It Alivep. 363
Your Pub Datep. 364
Giving Away Books (Yes, That's Right, Giving Them Away)p. 365
Connecting with Your Readersp. 367
Bookstore Lovep. 369
Making an Eventful Eventp. 373
A Tour of Your Book Tourp. 385
Back to Pitching and Hookingp. 395
Book Club Heavenp. 399
Awards As Buzzp. 400
Keeping Your Book Ball Rollingp. 400
The Golden Rules Are …p. 403
The Fine Art of Sellingp. 404
"How Many Copies Did You Say?"p. 405
Back to the Bookstorep. 407
Selling Books in Unexpected Placesp. 413
Sales on the Webp. 414
Lovely, Luscious Librariesp. 417
Back to Schoolp. 417
Rotten Returnsp. 418
The Last Word on Royaltiesp. 418
Keep the Sales Train Rollingp. 421
Okay, What's Next?p. 422
Don't Make the Same Mistake Twicep. 423
Look at the Numbersp. 424
Have the Next Idea Readyp. 425
When to Sendp. 427
Th-Th-Th-That's All, Folks!p. 427
Appendicesp. 429
Great Books on Writingp. 431
Resourcesp. 433
Selected Publishersp. 439
Standard Permission Formp. 448
Our Proposal for This Bookp. 449
Acknowledgmentsp. 465
Indexp. 469
About The Authorsp. 481
Table of Contents provided by Ingram. All Rights Reserved.

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