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Thousands upon thousands of people want careers as writers. And then there are the millions of "average" citizens who have stories they want to tell and subjects they want to write about. Some are professionals (doctors and lawyers, educators and scientists, journalists and psychologists); others are dreamers, students, book club members-but all want to become one of the more than 100,000 authors whose books are published each year in the U.S. and Canada.
Written by experts with thirteen books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and, if necessary, self-publish. There’s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties.
Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors.
This is the first all-in-one book that tells them everything they need to know to not only publish a book... but to get people to buy it!
Introduction | p. xv |
Setting Up Shop | |
Writing The Right Idea | p. 3 |
The Economics of Publishing | p. 3 |
Judging Your Idea | p. 6 |
Writers in Search of Ideas | p. 18 |
What's Next? | p. 19 |
A World Wide Wonderland | p. 20 |
The New Platform | p. 21 |
Social Networking for Luddites | p. 24 |
The Four-Step e-Program | p. 30 |
The Apple of Your Eye | p. 60 |
The Perfect Package | p. 61 |
Selecting Your Dream Team | p. 61 |
Models for Success | p. 62 |
Getting Titular: Titles and Subtitles | p. 64 |
Perfecting Your Pitch | p. 66 |
The Facts About the Fiction Proposal | p. 71 |
The Nonfiction Proposal | p. 72 |
The Value of Good Readers | p. 97 |
Picking Partners: "Help, I Need Somebody!" | p. 99 |
Prepare Your Package for Liftoff | p. 103 |
Locating, Luring and Landing the Right Agent | p. 104 |
Do You Really Have to Have an Agent? | p. 105 |
Locating an Agent | p. 107 |
Luring the Agent | p. 113 |
Landing the Big Kahuna | p. 123 |
John Hancocking: Signing an Agency Contract | p. 127 |
What's Next? | p. 129 |
Demystifying Submission | p. 130 |
Agent Relations: Snarling Snafus and Scary Silences | p. 130 |
Sending Your Brave Little Book Out into the World | p. 137 |
The Agony and Ecstasy of "Interest" | p. 139 |
Sending Your Book Directly to Publishers | p. 146 |
Going Direct to Your Readers | p. 153 |
And in Conclusion … | p. 154 |
Rejection Section | p. 155 |
Rejection Rules | p. 156 |
To Learn or Not to Learn | p. 158 |
Taking Action | p. 164 |
Taking Care of Business | |
Let's Make A Deal! | p. 167 |
The Selling of Your Book | p. 167 |
Sifting Wheat from Chaff: The Right Publisher for You | p. 170 |
Finding a Cowriter or Dumping the One You Have | p. 176 |
Negotiating Nuggets for Agentless Authors | p. 177 |
Get It in Writing: The Deal Memo | p. 179 |
Contract Facts | p. 181 |
An Askance Glance at Your Advance | p. 181 |
The Reality of the Royalty | p. 185 |
Delivery: The First Step Toward Blissful Acceptance | p. 190 |
Copyright or Copywrong? | p. 194 |
The Many Faces of Subsidiary Rights | p. 194 |
Warranties and Indemnities: Publishers Covering Their Asse(t)s | p. 198 |
Author Copies: "You Mean I Have to Buy My Own Books?" | p. 199 |
Covering Your Cover | p. 199 |
Options for Your Option | p. 200 |
The Rules of Accounting | p. 201 |
Sign Here, Please … | p. 201 |
Someone Has to Write the Thing | p. 202 |
Write Away! | p. 203 |
Getting Your Ducks in a Row so You Can Get Quacking | p. 203 |
Getting Started | p. 216 |
More Readers | p. 220 |
More on Outside Help | p. 224 |
Don't Let Running Out of Time Drive You Out of Your Mind | p. 225 |
Postpartum Depression | p. 226 |
One Last Thing Before You Turn It In | p. 226 |
Working With Your Publisher | p. 227 |
Editor 101 | p. 229 |
The Mother of All Meetings: The Launching of Your Book | p. 244 |
Preparing Your Book for Cataloging | p. 249 |
The Six Month Meeting | p. 262 |
The Sales Conference | p. 265 |
Making a Stink: When to Get Mad and When to Shut Up | p. 267 |
Enjoying the Ride | p. 268 |
Publish Thyself | p. 269 |
Why Do You Want to Publish Your Book on Your Own? | p. 270 |
The Costs and Components of Self-Publishing | p. 282 |
Self-Publishing Roulette | p. 287 |
Publicity and Marketing | p. 296 |
Selling Your Book | p. 298 |
Live, Learn and Prosper | p. 306 |
Getting the Word Out | |
Prepub Publicity And Marketing | p. 309 |
Putting Yourself in Expert Hands | p. 310 |
Selling Yourself: An Overview | p. 319 |
To Tour or Not to Tour | p. 346 |
Preparing for Your First Interview | p. 358 |
Building Buzz | p. 362 |
Launching Your Book and Keeping It Alive | p. 363 |
Your Pub Date | p. 364 |
Giving Away Books (Yes, That's Right, Giving Them Away) | p. 365 |
Connecting with Your Readers | p. 367 |
Bookstore Love | p. 369 |
Making an Eventful Event | p. 373 |
A Tour of Your Book Tour | p. 385 |
Back to Pitching and Hooking | p. 395 |
Book Club Heaven | p. 399 |
Awards As Buzz | p. 400 |
Keeping Your Book Ball Rolling | p. 400 |
The Golden Rules Are … | p. 403 |
The Fine Art of Selling | p. 404 |
"How Many Copies Did You Say?" | p. 405 |
Back to the Bookstore | p. 407 |
Selling Books in Unexpected Places | p. 413 |
Sales on the Web | p. 414 |
Lovely, Luscious Libraries | p. 417 |
Back to School | p. 417 |
Rotten Returns | p. 418 |
The Last Word on Royalties | p. 418 |
Keep the Sales Train Rolling | p. 421 |
Okay, What's Next? | p. 422 |
Don't Make the Same Mistake Twice | p. 423 |
Look at the Numbers | p. 424 |
Have the Next Idea Ready | p. 425 |
When to Send | p. 427 |
Th-Th-Th-That's All, Folks! | p. 427 |
Appendices | p. 429 |
Great Books on Writing | p. 431 |
Resources | p. 433 |
Selected Publishers | p. 439 |
Standard Permission Form | p. 448 |
Our Proposal for This Book | p. 449 |
Acknowledgments | p. 465 |
Index | p. 469 |
About The Authors | p. 481 |
Table of Contents provided by Ingram. All Rights Reserved. |
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