Essentials of Entrepreneurship and Small Business Managementby Scarborough, Norman M.
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Table of Contents
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.