Essentials of Marketing Research (with Qualtrics Printed Access Card),9781133190646

Essentials of Marketing Research (with Qualtrics Printed Access Card)

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Edition: 5th
ISBN13: 9781133190646
ISBN10: 1133190642
Format: Paperback
Pub. Date: 2012-02-03
Publisher(s): South-Western College Pub
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List Price: $296.95

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Essentials of Marketing Research (with Qualtrics Printed Access Card): 3 out of 5 stars based on 1 user reviews.

Summary

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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