Fashion Design Research Second Edition

Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on market, fabric, and color research are followed by the final chapter, which shows how to gather all the information together. This revised edition includes updated images and five new case studies, plus more on ethics, demographics, sustainability, and portfolios. There is also a new section that follows one research project from beginning to end

Ezinma Mbonu is Senior Lecturer on the BA (Hons) Fashion course at UCA Epsom. She studied Fashion Womenswear at Central Saint Martins and completed her MA in Fashion at the Royal College of Art, going on to produce her own fashion label. She also has an MA in Social Anthropology from Goldsmiths College.