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If you've ever been swept up admiring some garden blooms, or a flower stand at your local market, and wondered, just how do I transform these raw materials into floral displays that elicit a sense of wonder in their admirers, then allow award-winning floral designer Joseph Massie to show you how, as he shares his knowledge, recipes and personal tips for creating with flowers, with intention, thought and skill.
Tumbling cascades of peonies and exquisitely arranged vases of unfurled garden roses are an everyday pleasure for Joseph. Whilst creating breathtaking marvels from armfuls of blooms is what Joseph does daily, his true passion is sharing his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well. Let yourself be empowered by the learning process of skills, techniques and principles that will enable you to build a strong floral design foundation so as to be able to indulge in your own floral pleasures or flower-filled career.
With a clutch of prestigious, international awards, Joseph turned his attentions to artistic endeavors, working across ten countries on a wide variety of art projects including botanical couture, sculptures and installations. Joseph's artistic work has been featured in press including The Times, The Independent, The Daily Mail, and his work has been commissioned by international institutions and brands including, The Boston Museum of Fine Art, The New York Botanical Gardens, Universal Studios and Sky Television.
In January 2015, Joseph founded his own Floral Art Studio. The art studio sits alongside Joseph Massie Flowers, a luxury flower studio dedicated to delivering some of the UK's best floral wedding and event design, and Joseph Massie's UK School of Floristry.
With the release of his first book, The Flower School, Joseph's goal is to provide an invaluable tool that can be cherished and referenced time and time again as people embark on their own floral design journey.
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