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The fun and easy way® to raise money for your cause
In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause.
Putting your fundraising ducks in a row — get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan
Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization
Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time
Open the book and find:
-Tips on fundraising in a changing economy
-Fundraising issues and ethics
-Ways to recruit volunteers
-How to budget your fundraising efforts
-Guidance on working with the media
-Coverage of social networking opportunities
-How to approach major and corporate givers
-Predictions on the future of fundraising
-Raise funds to survive — and thrive — in any economic landscape
-Create a fundraising system to sustain your organization
-Use the latest tools — social media and more — to engage donors
Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.
Table of Contents
Part I: Putting Your Fundraising Ducks in a Row.
Chapter 1: Fundraising in a Changing Economy.
Chapter 2: Identifying the Fruits of Your Fundraising Passion.
Chapter 3: Finding the Right Perspective: Fundraising Issues and Ethics.
Chapter 4: Writing Your Case Statement: Your Agency’s Reason to Be.
Chapter 5: Organizing Your Team: Board Members and Volunteers.
Chapter 6: Creating a Winning Fundraising Plan.
Part II: Finding — and Winning Over — Donors.
Chapter 7: Getting the Lowdown on Your Donors.
Chapter 8: Meeting Your Donor.
Chapter 9: Cultivating Major Givers.
Chapter 10: Asking for a Major Gift.
Chapter 11: Writing Winning Grant Proposals.
Part III: Telling Your Story and Building Your Brand.
Chapter 12: Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone.
Chapter 13: Projecting Your Image in the Media.
Chapter 14: Social Networking: What’s the Connection for Your Organization?
Chapter 15: Getting the Most from E-Mail and E-Newsletters.
Chapter 16: Ramping Up Your Web Site.
Chapter 17: Extending Your Brand Online.
Part IV: Engaging Your Givers with the Right Campaigns.
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.
Chapter 19: Planning a Special Event.
Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.
Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.
Chapter 22: Engaging the Corporate Giver.
Chapter 23: Building and Growing Endowments.
Part V: The Part of Tens.
Chapter 24: Ten Predictions about Fundraising.
Chapter 25: Ten (Plus One) Great Opening Lines.
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