Global Business Today,9780078112911

Global Business Today

by ;
Edition: 9th
ISBN13: 9780078112911
ISBN10: 0078112915
Format: Paperback
Pub. Date: 2015-01-14
Publisher(s): McGraw-Hill Education
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List Price: $220.46

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Summary

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:

Current—it is comprehensive and up-to-date.

Application Rich—it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.

Relevant—it focuses on managerial implications.

Integrated—its tight flow between chapters is fully integrated with proven adaptive technology.

Global Business Today—The market-leading program of international business.

Table of Contents

Part One: Introduction and Overview

Chapter 1: Globalization

Part Two: National Differences

Chapter 2: National Differences in Political, Economic, and Legal Systems

Chapter 3: National Differences in Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Part Three: The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Chapter 7: Government Policy and International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Part Four: The Global Money System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Part Five: The Strategy of International Business

Chapter 12: The Strategy of International Business

Chapter 13: Entering Foreign Markets

Part Six: International Business Functions

Chapter 14: Exporting, Importing, and Countertrade

Chapter 15: Global Production and Supply Chain Management

Chapter 16: Global Marketing and Research and Development

Chapter 17: Global Human Resource Management

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