Graphic Artists Guild Handbook,9780932102119

Graphic Artists Guild Handbook

by
ISBN13: 9780932102119
ISBN10: 0932102115
Format: Paperback
Pub. Date: 2001-06-01
Publisher(s): Graphic Artists Guild
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Summary

More than 150,000 copies sold! First published in 1973, the Graphic Artist's Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets. NEW! important updates on technology standards, practices and pricing for Web and multimedia design; NEW! updated sample contracts and definitions of contract terminology; NEW!coverage on stock and royalty-free images, with pricing information from both the buyer's and seller's point of view; NEW! legal affairs section discusses the impact of current legislation on copyright and sales tax issues; NEW! expanded index for quicker, easier reference.

Table of Contents

Foreword vi
President's Prologue vii
Acknowledgments viii
Introduction xi
Professional Relationships
2(24)
Working with Illustrators
4(8)
Working with Graphic Designers
12(7)
Sources of Illustration & Design Talent
19(1)
Marketing & Self-Promotion
20(1)
Ethical Standards
21(5)
Legal Rights & Issues
26(36)
Copyright
29(15)
Work for Hire
44(4)
Rights of Celebrity & Privacy
48(3)
Moral Rights
51(2)
Resale Royalties
53(1)
Practices Governing Original Art
53(1)
Laws Defining Fair Practices
54(1)
Trademarks
54(2)
Trade Dress
56(2)
International & Canadian Copyright
58(4)
Professional Issues
62(20)
Deductibility of Artwork
64(1)
Sales Tax
64(7)
Employment Issues
71(4)
Cancellation & Rejection Fees (``Kill Fees'')
75(1)
Speculation
76(1)
Contests & Competitions
77(5)
Technology Issues
82(22)
Professional Practices Influenced by Technology
85(6)
Pricing Considerations
91(2)
Legal & Ethical Issues
93(7)
Health Issues
100(1)
The Labor Market
101(3)
Essential Business Practices
104(48)
Preparation
106(8)
Negotiation
114(6)
Keeping Track
120(4)
Collecting
124(10)
Reuse & Other Markets
134(18)
Salaries & Trade Customs
152(12)
Employment Conditions
155(1)
Salaries
156(1)
Design & Production Job Categories
156(4)
Trade Practices in Two Disciplines
160(4)
Graphic Design Prices & Trade Customs
164(42)
The Agreement
167(1)
Trade Practices
167(2)
Corporate Graphic Design
169(3)
Branding Design
172(1)
Advertising & Promotion Design
173(3)
Collateral Design
176(3)
Publication Design
179(3)
Book Jacket or Cover Design
182(2)
Book Design
184(3)
Book Packaging Design
187(1)
Lettering & Typeface Design
188(4)
Retouching & Photo Illustration
192(3)
Environmental Graphic Design
195(2)
Exhibition & Display Design
197(3)
Broadcast Design
200(1)
Greeting Card & Novelty Design
200(3)
Chart & Map Design
203(1)
Production Artist
204(2)
Web Design & Other Digital Media Practices
206(22)
Ready for the Internet & New Media?
208(1)
The Digital Marketplace
209(1)
Web Site Design
210(12)
Computer Games
222(2)
Software Programs
224(1)
Other Digital Markets
224(1)
Glossary
225(3)
Illustration Prices & Trade Customs
228(78)
Historical Overview
230(1)
Overview
231(1)
Advertising Illustration
231(13)
Preproduction Illustration
244(5)
Onscreen Artwork in Motion Pictures, Television, & Video
249(1)
Corporate & Institutional Illustration
250(4)
Book Publishing
254(11)
Editorial Illustration
265(6)
Package IIIustration
271(3)
Fashion Illustration
274(4)
Greeting Card, Novelties & Retail Goods Illustration
278(4)
Medical Illustration
282(4)
Scientific (Biological) Illustration
286(2)
Technical Illustration
288(4)
Architectural/Interior Illustration
292(3)
Dimensional (3-D) Illustration
295(5)
Marbling (Marbled Printing)
300(2)
Postage Stamp Illustration
302(4)
Cartooning Prices & Trade Customs
306(16)
Magazine Cartooning
308(3)
Editorial Cartooning
311(1)
Newspaper Syndication
311(3)
Electronic Publishing
314(1)
Comic Books
314(5)
Original Cartoon Books or Collections
319(1)
Reprints
319(1)
Licensing & Merchandising
320(2)
Animation Prices & Trade Customs
322(10)
Computer Animation
324(2)
Other Forms of Animation
326(1)
Animation is Multicultural
326(1)
Careers in Animation
326(1)
Job Markets
327(1)
Salaries
328(1)
Pricing
329(3)
Surface Design Prices & Trade Customs
332(12)
Computer-Aided Design Changing Industry
335(1)
Types of Surface & Textile Design
336(1)
Licensing & Royalties
337(4)
Working with Representatives
341(1)
Trade Practices
341(3)
Standard Contracts & Business Tools
344(64)
Why Have Contracts?
346(1)
Seven Basic Types of Contracts
347(3)
What a Contract Should Include
350(5)
Using Contracts
355(2)
Negotiations
357(2)
Before Calling a Lawyer
359(1)
When to Call a Lawyer
360(2)
Glossary
362(4)
All-Purpose Illustrator's Letter of Agreement
366(2)
All-Purpose Purchase Order
368(2)
Artist-Agent Agreement
370(2)
Artwork Inventory Form
372(1)
Computer-Generated Art Job Order Form
373(2)
Computer-Generated Art Invoice
375(2)
Digital Media Invoice
377(3)
Graphic Designer's Estimate & Confirmation Form
380(2)
Graphic Designer's Invoice
382(2)
IIIustrator's Estimate & Confirmation Form
384(2)
Illustrator's Invoice
386(2)
Illustrator's Release From for Models
388(1)
Licensing Agreement (Short Form)
389(1)
Licensing Agreement (Long Form)
390(3)
Magazine Purchase Order for Commissioned Illustration
393(1)
Nondisclosure Agreement for Submitting Ideas
394(1)
Surface/Textile Designer-Agent Agreement
395(6)
Surface/Textile Designer's Estimate & Confirmation Form
401(2)
Surface/Textile Designer's Holding Form
403(1)
Surface/Textile Designer's Invoice
404(1)
Web Site Design & Maintenance Order Form
405(3)
The Graphic Artists Guild
408(14)
Long-Range Goals
410(1)
History of the Guild
410(6)
Taking Action
416(2)
Member Benefits & Services
418(1)
National Board of Directors
419(1)
The Graphic Artists Guild Foundation
420(1)
The Graphic Artists Guild Legal Defense Fund
420(1)
On Joining the Guild
421(1)
Graphic Artists Guild Membership Application
421(1)
Resources & References
422(20)
The Graphic Artists Guild Bookshelf
424(2)
Recommended Reading
426(1)
Useful Publications
427(1)
Industry Directories
428(1)
Talent Databases
428(1)
Related Organizations
428(1)
Merchandise Markets, Shows. & Expositions
429(1)
Some Useful Web Sites
430(1)
Glossary
431(11)
Index 442(11)
Graphic Artists Guild Membership Application 453

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