Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines,9780932102096

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

by ;
Edition: 9th
ISBN13: 9780932102096
ISBN10: 0932102093
Format: Paperback
Pub. Date: 1997-05-01
Publisher(s): F & W Media Inc
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List Price: $29.95

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Summary

The most respected single reference for buyers and sellers of creative work returns in an updated ninth edition, containing the latest, essential information on business, pricing, and ethical standards for nearly every discipline in the visual communications industry--from advertising to publishing to corporate markets.

Table of Contents

Foreword v(2)
President's Prologue vii(1)
Acknowledgments viii(2)
Introduction x
The Professional Relationship
1(10)
How Artwork is Commissioned
2(2)
Representatives
4(2)
Subcontracting
6(1)
Brokers
7(1)
Employment Agencies
7(1)
Sources of Talent
7(1)
Ethical Standards
7(3)
The Graphic Artists Guild Professional Practices Committee
10(1)
Legal Rights and Issues
11(20)
Copyright
13(8)
Work for Hire
21(2)
Rights of Celebrity and Privacy
23(1)
Moral Rights
23(2)
Resale Royalties
25(1)
Original Art
25(1)
Fair Practices
25(1)
Trademarks
26(1)
International and Canadian Copyright
27(4)
Professional Issues
31(14)
Deductibility of Artwork
32(1)
Sales Tax
33(1)
Guidelines for the Interpretation of Sales Tax Requirements in New York State
34(3)
New Technology
37(1)
Employment Issues
37(3)
Cancellation and Rejection Fees ("Kill Fees")
40(1)
Speculation
41(1)
Contests and Competitions
41(4)
New Technology Issues
45(18)
Professional Issues for Graphic Design and Illustration
47(4)
Output Methods
51(1)
Pricing Considerations for Graphic Design and Illustration
52(1)
When Things Go Wrong
53(1)
Legal and Ethical Issues
54(4)
Health Issues
58(1)
The Labor Situation
59(4)
Pricing & Marketing Artwork
63(38)
Part I: Preparation
64(7)
Part II: Negotiation
71(5)
Part III: Keeping Track
76(2)
Part IV: Collecting
78(10)
Part V: Reuse and Other Markets
88(13)
Salaries and Trade Customs
101(10)
Employment Conditions
103(1)
Starting Salaries
104(1)
Selected Job Categories
104(1)
Broadcast Designers
104(1)
Surface/Textile Designers
105(1)
Game Development/Multimedia
106(5)
Illustration Prices and Trade Customs
111(50)
Overview
113(1)
Advertising Illustration
113(5)
Preproduction Art
118(4)
Corporate and Institutional Illustration
122(2)
Book Illustration
124(1)
Book Jacket Illustration
124(1)
Mass Market and Trade Book Illustration
125(1)
Book Interior Illustration
125(1)
Children's Book Illustration
126(4)
Young Adult Book Illustration
130(2)
Editorial Illustration
132(3)
Packaging Illustration
135(3)
Fashion Illustration
138(3)
Greeting Card, Novelty, and Retail Goods Illustration
141(3)
Medical Illustration
144(3)
Scientific (Biological) Illustration
147(1)
Artwork Appearing On-screen
148(1)
Technical Illustration
149(2)
Architectural/Interior Illustration
151(3)
Dimensional Illustration
154(3)
Marbling
157(3)
Postage Stamp Illustration
160(1)
Graphic Design Prices and Trade Customs
161(34)
Client Relationships
163(1)
Design Proposal
163(1)
Getting Started
164(1)
The Agreement
164(1)
Trade Practices
165(1)
Corporate Graphic Design
166(3)
Chart and Map Design
169(1)
Environmental Graphic Design
170(3)
Advertising and Promotion Design
173(4)
Collateral Advertising Design
177(1)
Display and Novelty Design
177(1)
Publication Design
178(2)
Book Jacket Design
180(2)
Book Design
182(2)
Book Packaging Design
184(1)
Lettring and Typeface Design
185(6)
Retouching and Photo-illustration
191(1)
Production Artist
192(3)
Multimedia Prices and Trade Customs
195(14)
Markets
197(1)
Contract Terms
198(1)
Pricing
199(1)
Project Team
200(1)
The Proposal
200(1)
Website Design
200(2)
Computer Games
202(3)
Software
205(1)
Other Multimedia Markets
206(2)
Glossary
208(1)
Cartooning Prices and Trade Customs
209(10)
Overview
210(5)
Editorial Cartooning
215(1)
Original Cartoon Books or Collections
215(1)
Comic Books
216(3)
Animation Prices and Trade Customs
219(8)
Animation Studios
221(1)
Cel Animation
221(1)
Computer Animation
221(1)
2-D and 3-D Computer Animation
222(1)
Other Forms of Animation
222(1)
Animation is Multicultural
222(1)
Careers
222(2)
Salaries
224(1)
Pricing
224(3)
Surface Design Prices and Trade Customs
227(8)
Stencil Design
229(1)
Licensing
229(1)
Royalties
229(1)
Representatives
230(1)
Trade Practices
230(5)
Standard Contracts and Business Tools
235(48)
Purchase Orders and Holding Forms
237(1)
Writing a Proposal
237(1)
Parts and Phases of a Proposal
238(2)
All-Purpose Purchase Order
240(2)
Artist-Agent Agreement
242(2)
Artwork Inventory Form
244(1)
Computer-Generated Art Job Order Form
245(2)
Digital Media Invoice
247(3)
Graphic Designer's Estimate and Confirmation Form
250(2)
Graphic Designer's Invoice
252(2)
Illustrator's Estimate and Confirmation Form
254(2)
Illustrator's Invoice
256(2)
Illustrator's Release Form for Models
258(1)
Licensing Agreement (Short Form)
259(1)
Licensing Agreement (Long Form)
260(3)
Magazine Purchase Order for Commissioned Illustration
263(1)
Multimedia Job order Form
264(3)
Nondisclosure Agreement for Submitting Ideas
267(1)
Surface/Textile Designer-Agent Agreement
268(5)
Surface/Textile Designer's Estimate and Confirmation Form
273(2)
Surface/Textile Designer's Holding Form
275(2)
Surface/Textile Designer's Invoice
277(2)
Website Design and Maintenance Order Form
279(4)
The Graphic Artists Guild
283(10)
Long-range Goals
284(1)
History of the Guild
285(3)
Member Benefits and Services
288(2)
National Board of Directors
290(1)
The Graphic Artists Guild Directory of Illustration
290(1)
The Graphic Artists Guild Foundation
290(1)
On Joining the Guild
291(1)
Graphic Artists Guild Membership Application
292(1)
Resources and References 293(12)
The Graphic Artists Guild Bookshelf 294(1)
Recommended Reading 294(1)
Useful Publications 295(1)
Industry Directories 295(1)
Talent Databases 296(1)
Related Organizations 296(1)
Merchandise Markets and Shows 296(1)
Glossary 297(8)
Index 305

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