The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication.
Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
Daya Kishan Thussu is Professor of International Communication and Co-Director of the India Media Centre at the University of Westminster, UK. He is also the founder and managing editor of the journal Global Media and Communication.
Introduction
Chapter 1 Historical Context of International Communication
Case studies:
The rise of Reuters
Covert communication - Radio Free Europe/Radio Liberty
Development Communication – Satellite Instructional Television Experiment
Edutainment
Chapter 2 Approaches to Theorising International Communication
Chapter 3 Creating a Global Communications Infrastructure
Case studies:
Intelsat
The ‘Murdochization’ of media
GATS and the global audio-visual industry
ICANN and international communication
Chapter 4 The Global Media Marketplace
Case studies:
Televising sport globally - ESPN
CNN – ‘the world’s news leader’
Global Advertising
Representations of Africa in global imagery
Chapter 5 Communications and Cultural Globalization
Case studies:
Catching them young - children's television
Glocalization of MTV
Bollywood-Hollywood synergies
The globalization of ‘reality television’
Chapter 6 Contra-flow in Global Media
Case studies:
Al-Jazeera and the Arab public sphere
China’s external communication
TV Globo – the Latin soap factories
Nollywood
Chapter 7 International Communication in the Age of Mobile Internet
Case studies:
‘The Facebook revolution’
The Googalization of global communication
Mobile networked media – the Nadia story
‘The YouTube effect’
WikiLeaks
Appendix 1 Chronology of International Communication
Appendix 2 Glossary
Appendix 3 Website addresses
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