The Layers of Magazine Editing,9780231128612

The Layers of Magazine Editing

by
ISBN13: 9780231128612
ISBN10: 0231128614
Format: Paperback
Pub. Date: 2004-08-15
Publisher(s): Columbia Univ Pr
List Price: $37.00

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Summary

Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines -- including The Atlantic, Better Homes and Gardens, Ebony, Esquire,and National Geographic-- this book reveals the people-oriented nature of the job.

Table of Contents

Preface ix
Layer 1. The Big Picture
1. From Spark to Flame: How to Conceptualize a Magazine
3(15)
2. Who Is Out There? Finding and Understanding Audiences
18(22)
3. Hocus Focus: The Magic of a Clear Mission
40(24)
4. Freedom and Responsibility: The Law and What to Do About It
64(19)
5. Does Write Make Right? The Ethics of Editing
83(26)
Layer 2. The Big Questions
6. The Plan's the Thing: Planning Issues and Working with Writers
109(24)
7. Hands Off! First, Make Sure It Makes Sense
133(20)
8. Editorial Muscle: Checking an Article's Fit and Tone
153(16)
9. Beginnings, Endings, and All that Comes Between: Structure, Leads, and Conclusions
169
Layer 3. The Small (but Important) Stuff
10. How's That, Again? The Facts of Fact Checking
193(16)
11. Word World: The Joy, Beauty, and Sheer, Staggering Unimaginable Grace of Grammar
209(28)
12. Word World II: The Cutting Edge of Tricky Grammar
237(17)
13. Dots and Squiggles: Spelling, Punctuation, and Other Proofreading Stuff
254(27)
14. The Supporting Cast: The Other Little Things that Editors Do
281(16)
15. The Business of Editing: How to Recognize Success Without Looking Overly Surprised
297(29)
16. Final Thoughts: A Great Job and How to Get It
326(13)
Say What? Some Important Terms and What They Mean 339(8)
A Brief Bibliography 347(2)
Index 349

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