The Lean Entrepreneur How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
by Cooper, Brant; Vlaskovits, Patrick; Ries, EricEdition: Original
Format: Hardcover
Pub. Date: 2013-02-26
Publisher(s): Wiley
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Summary
Deemed a "must-read" by Steve Blank and Eric Ries, The Lean Entrepreneur provides a four-step framework to inventing and building a product that people actually want. The book details lean startup concepts, a step-by-step approach to best practices, and a business model analysis guide. It also includes cases studies, rich graphics, and worksheets and exercises. Regardless of the stage of your business--whether still in concept or well-established and looking for new innovation-- The Lean Entrepreneur teaches readers how to "get out of the building," foster stronger customer relations, test different business model risks, find venture capitalists, and create a customer funnel based on buyers' process.
Author Biography
Brant Cooper helps organizations big and small move the needle. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000 copies. Brant has worked with hundreds of entrepreneurs across the globe and is a sought-after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One, and Hewlett-Packard. Brant is reachable @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.
Patrick Vlaskovits is an entrepreneur, author, and consultant, and more than anything wishes he were a polymath. His writing has been featured on the Harvard Business Review blog, the Wall Street Journal blog, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, the Turing Festival, and the Lean Startup Conference. He co-founded two startups, currently advises multiple technology startups, and serves as a mentor for 500 Startups, a seed fund and startup accelerator. As a principal at Moves the Needle, he counts Fortune 100 companies in his client list. The Lean Entrepreneur is his second book. The first, The Entrepreneur's Guide to Customer Development, is a required course text for MBA and undergrad at universities such as the University of Chicago Booth School and Berkeley. He has also guest-lectured at Stanford and UCLA. For some unknown reason, Patrick holds a master's in economics from UC Santa Barbara. When he has spare time, he can be found on Orange County beaches with his family. Tweet at him @Pv and read his blog at vlaskovits.com.
Table of Contents
Introduction
Acknowledgements
Chapter 1: Start-Up Revolution
Big Business Turning to Government for Protection
Increased Militarism
Wealth versus Value
Which is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings
And Cue The Lean Startup
Lean Startup, Please Meet The Lean Entrepreneur
Chapter 2: Vision, Values & Culture
Vision & Values
Lean Into It: The Lean Start-Up Culture
Product Development
Marketing
Sales
Legal & Accounting
Over the Horizon: A Framework
Work To Do
Chapter 3: All the Fish in the Sea
Know Your Audience: Why Segmentation Matters
Market Segment
Personas: Create a Fake Customer
Choosing a Market Segment
Hopefully You'll be Right. You Will be Wrong
Work To Do
Chapter 4: Wading in the Value Stream
Value Stream Discovery
Work To Do
Chapter 5: Diving in
Listen to Your Customers – or Not
Believing the Customer
Customer Interaction
Work to Do
Chapter 6: Viability Experiments
The Infamous Landing Page
The Concierge Test
Wizard of Oz Test
Crowdfunding Test
Prototyping
Work to Do
Chapter 7: Actionable Data
New Products
Online Engagement
Offline Engagement
Sharing Product
Customer Demand
Work to Do
Chapter 8: Minimum Viable Business
Minimum Viable Product
An MVP takes guts
Work To Do
Chapter 9: The Funnel
Growth
Work To Do
Chapter 10: The Final Word
Notes
About the Authors
Index
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