INDEX TO TABLES AND FIGURES, |
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7 | (2) |
FOREWORD BY DAVID DEMERS, |
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9 | (2) |
DEDICATION & ACKNOWLEDGMENTS, |
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11 | (2) |
1. INTRODUCTION, |
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13 | (14) |
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16 | (2) |
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The Central Issues Investigated, |
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18 | (3) |
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Who Designs, Develops and Distributes Media Entertainment Products? |
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21 | (6) |
2 WHY Do THEY HATE US? |
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27 | (8) |
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The United States as Superpower, |
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28 | (2) |
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The Issue of American Cultural Imperialism, |
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30 | (1) |
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31 | (1) |
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The Contribution of the Negative Incident, |
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32 | (3) |
3 OBJECTIVES AND OBSERVATIONAL STRATEGIES, |
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35 | (10) |
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Defining and Measuring Attitudes, |
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36 | (2) |
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Defining the "Attitude Object" of the Project, |
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38 | (3) |
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The Likert Scale Items and the Larger Questionnaire, |
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41 | (1) |
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Assessing the Influences of Depictions of Americans in Popular Culture, |
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41 | (4) |
4 CONTACTING TEENAGERS TO ASSESS BELIEFS AND ATTITUDES, |
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45 | (6) |
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Strategies Used to Administer the Questionnaire, |
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46 | (2) |
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Who Were the Teenagers Studied? |
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48 | (3) |
5 WHAT WERE THE FINDINGS? |
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51 | (26) |
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An Overview Based on the Combined Data from All Twelve Countries, |
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51 | (4) |
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Profiles of Specific Beliefs about Americans Obtained in Each Country, |
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55 | (1) |
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Responses by Each Country to Each Attitude Statement, |
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55 | (13) |
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Results Obtained from the Media Influences Subscale, |
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68 | (9) |
6 A MULTI-STAGE EXPLANATION OF MEDIA INFLUENCES, |
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77 | (34) |
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Making a Profit in a Capitalistic Economic System, |
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78 | (1) |
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The "Invisible Hand" Controlling the Marketplace, |
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79 | (1) |
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The Problem of "Quality," |
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80 | (1) |
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The "Inner Man" as "Internal Spectator, |
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81 | (3) |
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The Market: Demographic Characteristics of the Global Audience, |
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84 | (4) |
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Media Dependence on Popular Culture, |
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88 | (5) |
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The Creeping Cycle of Desensitization, |
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93 | (1) |
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Seeking Gratification from Media Entertainment, |
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94 | (2) |
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The Process of Incidental Learning, |
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96 | (3) |
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The Social Construction of Reality, |
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99 | (4) |
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The Gradual Accumulation of Minimal Effects, |
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103 | (2) |
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Putting It Together: A Master Theory of the Effects of Mass Communicated Entertainment, |
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105 | (6) |
7 IMPLICATIONS FOR THE FUTURE, |
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111 | (12) |
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Role of Youth in Acts of Terrorism: A Political Perspective, |
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111 | (3) |
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Terrorism Threats and Stresses on Americans: A Public Health Perspective, |
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114 | (1) |
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Negative Attitudes and the Marketplace: An Economic Perspective, |
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114 | (2) |
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116 | (7) |
INDEX, |
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123 | |