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Part 1 Laying The Groundwork
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication
Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media
Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising
Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media
Glossary
Index
LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture
by Baran, StanleyEdition: 11th
Format: Loose-leaf
Pub. Date: 2020-06-02
Publisher(s): MCGRAW-HILL HIGHER EDUCATION
List Price: $142.87
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