LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture,9781260007312

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

by
Edition: 11th
ISBN13: 9781260007312
ISBN10: 1260007316
Format: Loose-leaf
Pub. Date: 2020-06-02
Publisher(s): MCGRAW-HILL HIGHER EDUCATION
Upgraded Edition: Click here!
List Price: $142.87

Buy New

In Stock
$73.77
Add to Cart

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Buy from our Marketplace starting at $55.00

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Table of Contents

Part 1 Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media


Glossary
Index


An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.