M: Business - Looseleaf,9781264126217

M: Business - Looseleaf

by ; ;
Edition: 7th
ISBN13: 9781264126217
ISBN10: 1264126212
Format: Loose-leaf
Pub. Date: 2021-02-01
Publisher(s): MCGRAW HILL
List Price: $145.58

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Table of Contents

CHAPTER 1: THE DYNAMICS OF BUSINESS AND ECONOMICS
CHAPTER 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
CHAPTER 3: BUSINESS IN A BORDERLESS WORLD
CHAPTER 4: OPTIONS FOR ORGANIZING BUSINESS
CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISING
CHAPTER 6: THE NATURE OF MANAGEMENT
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
CHAPTER 8: MANAGING OPERATIONS AND SUPPLY CHAINS
CHAPTER 9: MOTIVATING THE WORKFORCE
CHAPTER 10: MANAGING HUMAN RESOURCES
CHAPTER 11: CUSTOMER-DRIVEN MARKETING
CHAPTER 12: DIMENSIONS OF MARKETING STRATEGY
CHAPTER 13: DIGITAL MARKETING AND SOCIAL MEDIA
CHAPTER 14: ACCOUNTING AND FINANCIAL STATEMENTS
CHAPTER 15: MONEY AND THE FINANCIAL SYSTEM
CHAPTER 16: FINANCIAL MANAGEMENT AND SECURITIES MARKETS


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