Summary
The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.
Author Biography
DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.
Table of Contents
Preface |
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ix | |
Acknowledgments |
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xiii | |
Part One ELEMENTS OF THE TAILORED DESIGN METHOD |
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Introduction to Tailored Design |
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3 | (29) |
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32 | (47) |
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Constructing the Questionnaire |
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79 | (70) |
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149 | (45) |
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Reduction of Coverage and Sampling Errors |
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194 | (23) |
Part Two TAILORING TO THE SURVEY SITUATION |
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217 | (28) |
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Alternative Questionnaire Delivery: In Person, to Groups, and Through Publications |
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245 | (18) |
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When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys |
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263 | (25) |
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Household and Individual Person Surveys by Government |
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288 | (35) |
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Surveys of Businesses and Other Organizations |
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323 | (29) |
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Internet and Interactive Voice Response Surveys |
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352 | (61) |
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Optical Scanning and Imaging, and the Future of Self-Administered Surveys |
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413 | (22) |
References |
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435 | (12) |
Index |
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447 | |