Mail and Internet Surveys: The Tailored Design Method, 2nd Edition,9780471323549

Mail and Internet Surveys: The Tailored Design Method, 2nd Edition

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Edition: 2nd
ISBN13: 9780471323549
ISBN10: 0471323543
Format: Hardcover
Pub. Date: 1999-12-01
Publisher(s): Wiley
List Price: $95.00

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Summary

The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.

Author Biography

DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.

Table of Contents

Preface ix
Acknowledgments xiii
Part One ELEMENTS OF THE TAILORED DESIGN METHOD
Introduction to Tailored Design
3(29)
Writing Questions
32(47)
Constructing the Questionnaire
79(70)
Survey Implementation
149(45)
Reduction of Coverage and Sampling Errors
194(23)
Part Two TAILORING TO THE SURVEY SITUATION
Mixed-Mode Surveys
217(28)
Alternative Questionnaire Delivery: In Person, to Groups, and Through Publications
245(18)
When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys
263(25)
Household and Individual Person Surveys by Government
288(35)
Surveys of Businesses and Other Organizations
323(29)
Internet and Interactive Voice Response Surveys
352(61)
Optical Scanning and Imaging, and the Future of Self-Administered Surveys
413(22)
References 435(12)
Index 447

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