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Table of Contents
Preface: Teaching Students to Solve Problems | |
Problem Solving And Decision Making | |
Introduction: What This Book Is About | |
The One Lesson of Business | |
Benefits, Costs, and Decisions | |
Extent (How Much) Decisions | |
Investment Decisions: Look Ahead and Reason Back | |
Price, Cost, And Profit | |
Simple Pricing | |
Economies of Scale and Scope | |
Understanding Markets and Industry Changes | |
Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium | |
Strategy, the Quest to Slow Profit Erosion | |
Using Supply and Demand: Trade, Bubble, Market Making | |
Pricing For Greater Profit | |
More Realistic and Complex Pricing | |
Direct Price Discrimination | |
Indirect Price Discrimination | |
Strategic Decision Making | |
Strategic Games | |
Bargaining | |
Uncertainty | |
Making Decisions with Uncertainty | |
Auctions | |
The Problem of Adverse Selection | |
The Problem of Moral Hazard | |
Organizational Design | |
Getting Employees to Work in the Firm's Best Interests | |
Getting Divisions to Work in the Firm's Best Interests | |
Managing Vertical Relationships | |
Wrapping Up | |
You Be the Consultant | |
Table of Contents provided by Publisher. All Rights Reserved. |
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