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Table of Contents
Module One: Building Capabilities for Experimentation, Learning and Prototyping
Case 1-1: The Final Voyage of the Challenger
Case 1-2: Apple Powerbook: Design Quality and Time to Market
Case 1-3: IDEO Product Development
Case 1-4: Bank of America
Article: R&D Comes to Services: Bank of America's Pathbreaking Experiments
Case 1-5: Team New Zealand
Article: Enlightened Experimentation: The New Imperative for Innovation
Case 1-6: Eli Lilly & Company: Drug Development Strategy
Module Two: Development Process Design and Improvement
Case 2-1: Innovation at 3M
Article: Creating Breakthroughs at 3M Note: Understanding User Needs
Case 2-2: Product Development at Dell Computer Corporation
Article: Agile Product Development: Managing Flexibility in Uncertain Environments
Case 2-3: Developing Products on Internet Time: A Process Design Exercise
Article: Developing Products on Internet Time
Case 2-4: BMW AG: The Digital Car Project
Article: The Effect of 'Front-Loading' Problem-Solving on Product Development Performance
Case 2-5: Bush Boake Allen
Article: Customers as Innovators: A New Way to Create Value
Module Three: Managing Development Networks
Case 3-1: Microsoft Office: Finding the Suite Spot
Note: Learning from Projects: Note on Conducting a Postmortem Analysis
Case 3-2: Weve Got Rhythm! Medtronic Corporations Cardiac Pacemaker Business
Article: Creating Project Plans to Focus Product Development
Case 3-3: Siemens AG: Global Development Strategy
Article: Building Effective R&D Capabilities Abroad
Case 3-4: Project Dreamcast: Serious Play at Sega Enterprises Ltd.
Article: Increasing Returns and the New World of Business
Case 3-5: Millennium Pharmaceuticals, Inc.
Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals
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