Managing Product and Service Development : Text and Cases
by Thomke, StefanEdition: 1st
Format: Hardcover
Pub. Date: 2006-01-27
Publisher(s): McGraw-Hill/Irwin
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Summary
This text offers a new option for instructors interested in emphasizing a balance between products and services. Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development. In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor's Manual (IM), as only part of this text's proven teaching materials, describes an optional student project that complements in-class sessions.
Author Biography
Stefan Thomke is Professor of Business Administration at Harvard Business School, and is currently faculty co-chairman of the doctoral program in Information, Technology and Management (I,T&M), a collaboration between HBS and Harvard's Faculty of Arts and Sciences.
Table of Contents
Introduction
Module One: Building Capabilities for Experimentation, Learning and Prototyping
Module Overview
Case 1-1: The Final Voyage of the Challenger
Case 1-2: Apple Powerbook: Design Quality and Time to Market
Case 1-3: IDEO Product Development
Case 1-4: Bank of America
Article: R&D Comes to Services: Bank of America's Pathbreaking Experiments
Case 1-5: Team New Zealand
Article: Enlightened Experimentation: The New Imperative for Innovation
Case 1-6: Eli Lilly & Company: Drug Development Strategy
Module Two: Development Process Design and Improvement
Module Overview
Case 2-1: Innovation at 3M
Article: Creating Breakthroughs at 3M Note: Understanding User Needs
Case 2-2: Product Development at Dell Computer Corporation
Article: Agile Product Development: Managing Flexibility in Uncertain Environments
Case 2-3: Developing Products on Internet Time: A Process Design Exercise
Article: Developing Products on Internet Time
Case 2-4: BMW AG: The Digital Car Project
Article: The Effect of 'Front-Loading' Problem-Solving on Product Development Performance
Case 2-5: Bush Boake Allen
Article: Customers as Innovators: A New Way to Create Value
Module Three: Managing Development Networks
Module Overview
Case 3-1: Microsoft Office: Finding the Suite Spot
Note: Learning from Projects: Note on Conducting a Postmortem Analysis
Case 3-2: Weve Got Rhythm! Medtronic Corporations Cardiac Pacemaker Business
Article: Creating Project Plans to Focus Product Development
Case 3-3: Siemens AG: Global Development Strategy
Article: Building Effective R&D Capabilities Abroad
Case 3-4: Project Dreamcast: Serious Play at Sega Enterprises Ltd.
Article: Increasing Returns and the New World of Business
Case 3-5: Millennium Pharmaceuticals, Inc.
Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals
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