The World of Marketing | |
Overview of Marketing. Career Appendix | |
Strategic Planning for Competitive Advantage. Marketing Plan Appendix | |
Social Responsibility, Ethics, and the Marketing Environment | |
Developing a Global Vision | |
Analyzing Market Opportunities | |
Consumer Decision Making | |
Business Marketing | |
Segmenting and Targeting Markets | |
Decision Support Systems and Marketing Research | |
Product Decisions | |
Product Concepts | |
Developing and Managing Products | |
Services and Nonprofit Organization Marketing | |
Place (Distribution) Decisions | |
Marketing Channels and Supply Chain Management | |
Retailing | |
Promotion Decisions | |
Integrated Marketing Communication | |
Advertising and Public Relations | |
Sales Promotion and Personal Selling | |
Pricing Decisions | |
Pricing Concepts | |
Setting the Right Price | |
Technology-Driven Marketing | |
Customer Relationship Management | |
Table of Contents provided by Publisher. All Rights Reserved. |

Marketing
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