Other versions by this Author
| The World of Marketing | |
| Overview of Marketing. Career Appendix | |
| Strategic Planning for Competitive Advantage. Marketing Plan Appendix | |
| Social Responsibility, Ethics, and the Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Market Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Support Systems and Marketing Research | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Place (Distribution) Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailing | |
| Promotion Decisions | |
| Integrated Marketing Communication | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Customer Relationship Management | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Marketing
by LAMB/HAIR/MCDANIELEdition: 5th
Format: Paperback
Pub. Date: 1999-07-21
Publisher(s): South-Western College Pub
List Price: $218.95
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