Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
by Wood, Marian BurkEdition: 2nd
Format: Package
Pub. Date: 2008-01-01
Publisher(s): Prentice Hall
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List Price: $95.53
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Summary
TheMarketing Plan Handbookguides readers through the complete development of a realistic, customized marketing plan, and theMarketing Plan Prosoftware bundled with the book helps users create practical plans, and allows them to critique sample marketing plans.From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan.A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
Table of Contents
| Introduction to Marketing Planning | |
| Analyzing the Current Situation | |
| Understanding Markets and Customers | |
| Planning Segmentation, Targeting, and Positioning | |
| Planning Direction, Objectives, and Marketing Support | |
| Developing Product and Brand Strategy | |
| Developing Channel and Logistics Strategy | |
| Developing Pricing Strategy | |
| Developing Integrated Marketing Communication Strategy | |
| Planning Performance Measurement and Implementation Control | |
| Sample Marketing Plan: Sonic Superphone | |
| Documenting a Plan with Marketing Plan Pro | |
| References, Source Notes, Glossary, Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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