Mass Media in a Changing World : History Industry Controversy
by Rodman, GeorgeEdition: 3rd
Format: Paperback
Pub. Date: 2010-01-16
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
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Summary
Mass Media in a Changing Worldhelps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.
Table of Contents
| Overview | |
| Introduction: Media in a Changing World | |
| Media Impact: Mass Communication Research and Effects | |
| The Print Industries | |
| Books: The Durable Medium | |
| Newspapers: Where Journalism Begins | |
| Magazines: The First of the Specialized | |
| Media | |
| The Electronic Industries | |
| Movies: Magic from the Dream Factory | |
| Recordings and the Music Industry: Copyright Battles, Format Wars | |
| Radio: The Hits Keep Coming | |
| Television: Reflecting and Affecting Society | |
| The Internet: Convergence in a Networked World | |
| Information and Persuasion Industries | |
| Electronic Journalism: News in the Age of Entertainment | |
| Public Relations: The Image Industry | |
| Advertising: The Media Support Industry | |
| Media Law and Ethics | |
| Media Law: Understanding Freedom of Expression | |
| Media Ethics: Understanding Media Morality | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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