Mass Media/Mass Culture with free "Making the Grade" CD-ROM and PowerWeb Access Card
by WILSON JAMES ROSSEdition: 5th
Format: Paperback
Pub. Date: 2000-07-21
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
Other versions by this Author
List Price: $124.08
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Summary
New to this edition: Every new copy ofMass Media/Mass Cultureis packaged with a FreeMaking the Grade CD-ROM, Free Access toPowerWeb: An Online Reader and Resource Guide, and a FreeText-Specific Online Learning Center Website.Written for the Introduction to Mass Communication course,Mass Media/Mass Culture: An Introductiondemonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.
Table of Contents
Part I: Culture and Communication
Chapter 1. Culture and Communication: How They Interact
Chapter 2. Culture and Mass Communicaiton: How They Interact
Chapter 3. Internet and Global Communication
Chapter 4. Legal Controls on the Media
Chapter 5. Theories of Press and Journalism: Keeping the Culture Informed
Part II: Development of Print Media
Chapter 6. The Permanent Medium
Chapter 7. Newspapers: Past, Present, and Future
Chapter 8. Magazines: The Specialized Medium
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 2. Culture and Mass Communicaiton: How They Interact
Chapter 3. Internet and Global Communication
Chapter 4. Legal Controls on the Media
Chapter 5. Theories of Press and Journalism: Keeping the Culture Informed
Part II: Development of Print Media
Chapter 6. The Permanent Medium
Chapter 7. Newspapers: Past, Present, and Future
Chapter 8. Magazines: The Specialized Medium
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 4. Legal Controls on the Media
Chapter 5. Theories of Press and Journalism: Keeping the Culture Informed
Part II: Development of Print Media
Chapter 6. The Permanent Medium
Chapter 7. Newspapers: Past, Present, and Future
Chapter 8. Magazines: The Specialized Medium
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Part II: Development of Print Media
Chapter 6. The Permanent Medium
Chapter 7. Newspapers: Past, Present, and Future
Chapter 8. Magazines: The Specialized Medium
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 7. Newspapers: Past, Present, and Future
Chapter 8. Magazines: The Specialized Medium
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Part III: Development of Electronic Media
Chapter 9. Motion Pictures: Cultural Reflections
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 10. Radio: A Wireless Wonder
Chapter 11. Recorded Music: Powerful and Controversial
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 12. Television: From Soaps to Satellites
Part IV: Media Shapers
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 13. Advertising: Selling the Message
Chapter 14. Public Relations: Creating an Image
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Part V: Media Ethics and Effects
Chapter 15. Media Ethics
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Chapter 16. Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.