We're Sorry
Not Available
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Summary
Table of Contents
Organizing Thinking About Media Effects | |
Why Study Media Effects? | |
Defining Key Ideas | |
What is a Media Effect? | |
Media Influence | |
Media Theories | |
Types of Mass Media Effects on Individuals | |
Physiological Effects | |
Cognitive Effects | |
Belief Effects | |
Attitude Effects | |
Affective Effects | |
Behaviorial Effects | |
Types of Macro-Level Effects | |
Macro Level Effects on the Public | |
Macro Level Effects - Institutions | |
Macro Level Effects - Society, Culture, and Mass Media | |
The Big Picture | |
Big Picture | |
Springboard | |
Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.