Media Essentials

by ; ;
Edition: 4th
Format: Paperback
Pub. Date: 2017-10-31
Publisher(s): Bedford/St. Martin's
List Price: $116.25

Rent Textbook

Select for Price
There was a problem. Please try again later.

Rent Digital eBook

Online: 60 Days
Downloadable: 60 Days
$36.75
Online: 90 Days
Downloadable: 90 Days
$39.66
Online: 120 Days
Downloadable: 120 Days
$44.54
Online: 180 Days
Downloadable: 180 Days
$50.61
Online: 365 Days
Downloadable: 365 Days
$66.93
Online: 1825 Days
Downloadable: Lifetime Access
$83.24
$50.61

New Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.

Please be sure to read the Description offered by the Seller.

Summary

Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

Table of Contents

MASS MEDIA INDUSTRIES
1                Mass Communication: A Critical Approach
2                Books and the Power of Print
3                Newspapers to Digital Frontiers: Journalism’s Journey
4                Magazines in the Age of Specialization
5                Sound Recording and Popular Music
6                Popular Radio and the Origins of Broadcasting
7                Movies and the Impact of Images
8                Television, Cable, and Specialization in Visual Culture
9                The Internet and New Technologies: The Media Converge
10              Digital Gaming and the Media Playground



MEDIA FRAMING INDUSTRIES
11             Advertising and Commercial Culture
12             Public Relations and Framing the Message


MEDIA EXPRESSIONS
13             Legal Controls and Freedom of Expression
14             Media Economics and the Global Marketplace
15             Social Scientific and Cultural Approaches to Media Research

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.