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This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues of mass media that confront students as consumers and purveyors of mass media.
Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
This new edition of The Media of Mass Communication will help you see why the media are in such a tumultuous transition and provide you with tools for understanding the reshaping of entire the media industry. Reflecting the transformations in the mass media, this 10th edition is the most thorough overhaul in the book’s 20-year history.
Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.
CHAPTER 1: MASS MEDIA LITERACY
Media and Society
Media Literacy: A Thematic Chapter Summary
CHAPTER 2: MEDIA TECHNOLOGY
Technology and Mass Communication
Media Technology: A Thematic Chapter Summary
CHAPTER 3: MEDIA ECONOMICS
New Media Models
Debate over Government Role
Historic Media-Government Links
New Media Funding
Innovation — Triggering Patterns
Media Economics: A Thematic Chapter Summary
CHAPTER 4: INK ON PAPER
Magazine Industry Status
New Directions for Books
New Book Technology
Ink on Paper: A Thematic Chapter Summary
CHAPTER 5: SOUND MEDIA
The Recording Industry
New Digital Music Landscape
Dependence on Radio
Influence of Radio
Radio Station Formats
Commercial Terrestrial Radio
Sound Media: A Thematic Chapter Summary
CHAPTER 6: MOTION MEDIA
The Television-Movies Meld
Movies: First of the Motion Media
The Box Office
Television in Transition
Video on Demand
Future for Television
Motion Media: A Thematic Chapter Summary
CHAPTER 7: NEW MEDIA LANDSCAPE
Mew Media Landscape: Thematic Chapter Summary
CHAPTER 8: NEWS
Concept of News
Personal Values in News
Variables Affecting News
New Realities in News
News: A Thematic Chapter Summary
CHAPTER 9: ENTERTAINMENT
Entertainment in History
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Entertainment: A Thematic Chapter Summary
CHAPTER 10: PUBLIC RELATIONS
Importance of Public Relations
Origins of Public Relations
Structure of Public Relations
Public Relations Services
Public Relations and Advertising
Directions for Public Relations
Public Relations: A Thematic Chapter Summary
CHAPTER 11: ADVERTISING
Importance of Advertising
Origins of Advertising
New Advertising Platforms
New Advertising Techniques
Problems and Issues
Advertising: A Thematic Chapter Summary
CHAPTER 12: MASS AUDIENCES
Discovering Mass Audiences
Audience Measurement Principles
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Mass Audience: A Thematic Chapter Summary
CHAPTER 13: MASS MEDIA EFFECTS
Mass Media Effects: A Thematic Chapter Summary
CHAPTER 14: MEDIA AND DEMOCRACY
Media Role in Governance
Media Effects on Governance
Government Manipulation of Media
Media and Democracy: A Thematic Chapter Summary
CHAPTER 15: MASS MEDIA GLOBALIZATION
Mass Media and Nation States
War as Libertarian Test
Arab Media Systems
Media and Terrorism
Battle for Iran
Distinctive Media Systems
Mass Media Globalization: A Thematic Chapter Summary
CHAPTER 16: MEDIA LAW
Media Law: A Thematic Chapter Summary
CHAPTER 17: ETHICS
The Difficulty of Ethics
Process versus Outcome
Ethics and Related Issues
Unsettled, Unsettling Questions
Ethics: A Thematic Chapter Summary
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