The Media of Mass Communication

by Vivian, John

Edition: 10th

ISBN13: 9780205693054

ISBN10: 0205693059

Format: Paperback

Pub. Date: 2010-02-19

Publisher(s): Pearson

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Customer Reviews

Surprisingly well done and informative. April 7, 2011
by Ashley

This book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. I needed the textbook for a university-level class on mass media as soon as possible, but I expected it to take much longer to come than it did. The textbook was in the advertised condition, which was acceptable. Not to mention the fact that I got a great bargain compared to the original price of the new textbook, for which I would have paid about 60% more. I recommend this textbook and ecampus as the best bookstore I ever dealt with.

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The Media of Mass Communication September 24, 2010
by Jillian Campbell

Examples were very helpful. Pretty interesting textbook.

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The Media of Mass Communication: 3.5 out of 5 stars based on 2 user reviews.

Summary

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues of mass media that confront students as consumers and purveyors of mass media.

Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

This new edition of The Media of Mass Communication will help you see why the media are in such a tumultuous transition and provide you with tools for understanding the reshaping of entire the media industry. Reflecting the transformations in the mass media, this 10th edition is the most thorough overhaul in the book’s 20-year history.

Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

CHAPTER 1: MASS MEDIA LITERACY

Media Ubiquity

Human Communication

Media and Society

Media Finances

Chapter Wrap-Up

Review Questions

Media Literacy: A Thematic Chapter Summary

CHAPTER 2: MEDIA TECHNOLOGY

Media Technology

Printing Technology

Chemistry Technology

Electrical Technology

New Technologies

Digital Integration

Technology and Mass Communication

Chapter Wrap-up

Review Questions

Media Technology: A Thematic Chapter Summary

CHAPTER 3: MEDIA ECONOMICS

Financial Foundations

Ownership Structures