Media Studies : The Essential Resource,9780415291736

Media Studies : The Essential Resource

by ;
ISBN13: 9780415291736
ISBN10: 0415291739
Format: Nonspecific Binding
Pub. Date: 2003-12-29
Publisher(s): Routledge
List Price: $42.95

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Summary

This new textbook brings together a comprehensive collection of primary source material for all those studying media at university and pre-university level. Extracts include a range of texts from academic and non-academic works including journalism and writings on film, television and popular culture. Each extract in the book is accompanied by commentary which places the writing in its historical and critical context. The editors discuss the significance of each piece of writing and they identify key theoretical terms and positions and explain its importance for Media Studies.

Table of Contents

Acknowledgements vii
Introduction: why Media Studies? 1(8)
PART 1: READING THE MEDIA
9(86)
Introduction
9(1)
Image analysis
10(18)
Narrative as an analytical tool
28(7)
The role of genre
35(12)
Representation and ageism
47(8)
Realism and documentary
55(14)
Intertextuality
69(9)
Ideology and advertising
78(17)
PART 2: MEDIA AUDIENCES
95(64)
Introduction
95(1)
Encoding and decoding
96(3)
Researching audiences
99(3)
Ethnographic research
102(2)
Audience segmentation
104(8)
Questioning `effects'
112(14)
Audience participation and reality TV
126(11)
Gendered consumption
137(9)
Buffy and her fans
146(13)
PART 3: MEDIA INSTITUTIONS
159(96)
Introduction
159(1)
Regulation and the press
160(2)
Self-regulation and the press
162(9)
News selection and presentation
171(14)
Professional practice
185(20)
Public service broadcasting (PSB)
205(12)
New technology
217(14)
Ownership and the music industry
231(11)
Globalisation and cultural imperialism
242(13)
Conclusion: Media Studies and postmodernism 255(9)
References 264(7)
Index 271

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