Membership Development: An Action Plan for Results
by Rich, Patricia; Hines, DanaEdition: 1st
Format: Paperback
Pub. Date: 2005-11-30
Publisher(s): Jones & Bartlett Learning
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Summary
Written specifically for all those who are involved with membership programs, Membership Development: An Action Plan for Results provides all the tools you need to implement a membership program that will not only meet the needs of a nonprofit organization, but the organization's membership, and surrounding community. The authors offer a thorough examination of the "best practices" in the membership development arena.
Table of Contents
| The Meaning of Membership | |
| Planning for Membership | |
| Membership and Fundraising | |
| The Membership Program | |
| Membership Acquisition | |
| Direct Mail | |
| Telemarketing | |
| Membership Retention and Renewals | |
| Marketing the Membership Program | |
| Volunteers | |
| Leadership, Management, and Staff | |
| Membership and the Internet | |
| The Math of Membership | |
| Ethical and Legal Dimensions: Right and Wrong and Everything In Between | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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