The Menu Development, Strategy, and Application
by Barrish, DavidEdition: 1st
Format: Paperback
Pub. Date: 2020-05-14
Publisher(s): Pearson
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Summary
The Menu: Development, Strategy, and Applicationoffers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today's student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such as Beverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving,and Sanitation.
Table of Contents
Chapter One: A Holistic Context for Menu Development
Chapter Two: Where Food and Beverages are Served
Chapter Three: How Customers Buy Your Products
Chapter Four: The Strategic Value of Knowledge
Chapter Five: Positioning Your Menus for Business Success
Chapter Six: Operational Considerations
Chapter Seven: Conceiving Menus that Respond to Your Market
Chapter Eight: Menu Pricing
Chapter Nine: Communicating with Menus
Chapter Ten: Menu Analysis
Index
Glossary
Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods
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